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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Crowdsourcing is a great way to assemble data for product innovation. It gathers relevant data through educated opinions that can be used to formulate ideas that guide product development. Sign up for The Future Festival, Think, Open Nation, and more. Stay tuned for an updated 2020 conference list soon!).

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Driving the Next Era of Growth: Leveraging Data to Innovate

Innovation Excellence

GUEST POST from Teresa Spangler “50% of US executives and 39% of European executives said budget constraints were the primary hurdle in turning Big Data into a profitable business asset. ” (Capgemini) “The biggest challenges […].

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Your Guide to Driving Sustainable Innovation

Qmarkets

This form of sustainable innovation not only reduces costs but also enhances brand reputation and customer trust. Eco-Friendly Product Innovation Sustainable product design is gaining momentum, with companies developing biodegradable packaging, plant-based materials, and toxin-free alternatives.

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Analytics for Innovation: Why You Need to Read the External Signals

Innovation Excellence

How can you use big data to increase your chances of success at the fuzzy front-end through big data analytics? At the recent IE Product Innovation Summit in Boston, we shared our firm’s learnings to date and showed how can works in a case study on Keurig.* Continue reading →

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Choosing your direction of travel

Paul Hobcraft

They are not yet at the point of being digitally effective to turn what they have into real competitive advantage as they lack the capabilities in big data analysis and those algorithms that reveal ground-breaking innovations, Are they hanging on in the belief they will become digitally transformed eventually or just deluding themselves?

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

In this blog, we’ll explore some of these trends and make a case for an effective innovation management program to capitalize on them. If you are considering how to implement similar innovations into your organization, a fantastic source of ideas will be your customers themselves. What do they expect from you?