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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

It prioritizes empathy, collaboration, and iterative testing to reach innovative solutions. The process typically unfolds through stages like Empathize, Define, Ideate, Prototype, and Test. Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

This blog explores how Design Thinking, with its human-centered, creative problem-solving approach, can be pivotal in capturing and sustaining attention in a world where it is increasingly scarce. This methodology, rooted in empathy and iterative learning, comprises several stages: empathize, define, ideate, prototype, and test.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

In this blog, we will explore how to use Design Thinking to score leads in a B2B environment, and why this approach can be a game-changer for your sales strategy. Step 4: Create a Prototype Based on your ideation, it’s time to create a prototype of your lead scoring system. Click Here Blog Subscrition Here Email*

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Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment

Tullio Siragusa

Based on the feedback during the “Test” phase, you might circle back to “Ideate” or “Prototype” to refine your approach. After all, just as Design Thinking teaches us to approach problems as opportunities for innovation, unemployment can be a chance to innovate ourselves, our skills, and our career paths.

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11 female innovation leaders share their definition of innovation

Idea to Value

To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation? What is your definition of “innovation”?

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Blog Subscrition Here Email* Please leave this field empty.

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The Universality of Leadership: Challenging Industry-Specific Biases

Tullio Siragusa

This method involves empathetic understanding, ideation, and experimental phases to address challenges innovatively. In an ever-globalizing world, where interdisciplinary collaboration is the key to innovation, let’s not restrict leadership to industry silos. Blog Subscrition Here Email* Please leave this field empty.