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Clearly things are changing quickly there, and everywhere. Pause to acknowledge Daniel Pink I'd like to pause here and tip my hat to Daniel Pink, who wrote a really good book that is becoming ever more prescient. Daniel Pink wrote a book entitled A Whole New Mind in 2005, and at the time the book had a nice reception.
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They were a clear pioneer in their industry with a very strong collaborative and mission-driven culture, which Founder Ed Catmull describes in detail in his excellent book Creativity, Inc. It’s really a must read book for anyone interested in creating an innovative company culture. Cultural change starts from the top.
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The ‘product of my work’ itself is presently being worked through to be available as an e-book in the coming weeks. The intent of the e-book is to offer a practical, direct takeaway of design thinking, the present practices and where it is possibly heading. Then it is suddenly “ Huston, we have a problem. ”.
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Then a good friend introduced me to the book Loonshots, which I haven't read, but did listen to a podcast about. This is one reason I have discomfort with the "Loonshots" book. I'm not here to review Loonshots, but I do want to debunk the idea of innovation and its connotation to "shots" of any kind. This was a "Loonshot".
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She's looking for people comfortable with creating and promoting change, who can help disrupt existing products and markets. Fast, Nimble, Agile, Innovative Not to toot my own horn too much, but there's a methodology aligned to this way of thinking, that my co-author and I outlined in our book OutManeuver.
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