Remove Books Remove Change Remove Strategy
article thumbnail

Kotler’s Pricing Strategy for Business Strategy

Leapfrogging

What is Kotler’s Pricing Strategy? Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning.

Strategy 130
article thumbnail

Hedgehog Model Template for Business Strategy

Leapfrogging

Hedgehog Model: A Practical Guide for Strategy Projects The Hedgehog Model , developed by Jim Collins in his book Good to Great , is a strategic framework that helps organizations find their core focus and achieve long-term success. What You Are Deeply Passionate About Aligning strategy with the companys vision and values.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Must-Read Books on Innovation Strategy

IdeaScale

Innovation strategy is an enormous topic, and staying current can be an intimidating task. Hendrickson and Colwick explain why this is inevitable, and more importantly, how to “future-proof” your innovation strategy. Innovation Nation: The Hidden Truth of How the Government Drives Change by Taylor Fitzgerald .

Strategy 178
article thumbnail

Change Isn’t About Persuasion. It’s About Power

Digital Tonto

However, in his more recent book, The Revenge of Power, Naim points out that autocrats, governments, corporations and other institutions have been able to combine hard power, soft power and networked power to wring back control. Unfortunately, few seem to learn this basic principle of change. The post Change Isn’t About Persuasion.

Change 251
article thumbnail

Why You Can’t Afford to Ignore Resistance to Change

Digital Tonto

Yet todays cult of disruption demands that we constantly change and pivot only to change and pivot some more. The simple truth is that every change initiative starts out weak and vulnerable, without a track record of success. Thats why we need to take resistance to change seriously, because not every change is a good one.

Change 76
article thumbnail

Top Strategy and Innovation Books of 2019

Innovation Excellence

The best strategy & innovation books deliver new insights, examples and tools for reinventing business. I’ve recently written about the disruptive change and innovation upending markets like product packaging, travel and hospitality, management consulting, construction, healthcare, and manufacturing.

Strategy 111
article thumbnail

Podcast S5E105: Perry Marshall – Detox, Declutter, Dominate

Idea to Value

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads , and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. 00:07:00 – How Google changed the way advertising works.

Strategy 304