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Kotler’s Pricing Strategy for Business Strategy

Leapfrogging

What is Kotler’s Pricing Strategy? Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning.

Strategy 130
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Podcast S4E74: Michael Raynor – Setting the right strategy for innovation and disruption

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator’s Solution and the Strategy Paradox. 00:04:45 – The misunderstanding of Disruptive Innovation.

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7 Must-Read Books on Innovation Strategy

IdeaScale

Innovation strategy is an enormous topic, and staying current can be an intimidating task. Deciphering Innovation: How Disruption Drives Companies to Transform or Die by Lisa Hendrickson and Jim Colwick . Hendrickson and Colwick explain why this is inevitable, and more importantly, how to “future-proof” your innovation strategy.

Strategy 178
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Breakthrough Innovation or Disruptive Innovation?

IdeaScale

A breakthrough can be an even bigger deal than a disruption. Aren’t breakthrough innovation and disruptive innovation the same thing? It’s a common question when building innovation strategy. You book a car for a set amount of time and you return the car after you’re done. Not so with disruption.

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Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy

Leapfrogging

Disruptive innovation has become business’ biggest paradigm. While many companies scramble to create disruptive innovation strategies, the problem is that it isn’t a linear process or methodology. We asked him a simple question, “How do you do disruptive innovation?”. Disruption occurs.

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Top Strategy and Innovation Books of 2019

Innovation Excellence

The best strategy & innovation books deliver new insights, examples and tools for reinventing business. I’ve recently written about the disruptive change and innovation upending markets like product packaging, travel and hospitality, management consulting, construction, healthcare, and manufacturing.

Strategy 112
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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Want Disruptive Digital Innovation? Here are 5 Business Model Strategies and Tools for Strategic Business Growth. At some point every industry and every organization will face disruption. Do we need a new strategy and business model? Disrupt using data. Don’t let these nagging questions keep you up at night.