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Kotler’s Pricing Strategy for Business Strategy

Leapfrogging

What is Kotler’s Pricing Strategy? Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning.

Strategy 130
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Hedgehog Model Template for Business Strategy

Leapfrogging

Hedgehog Model: A Practical Guide for Strategy Projects The Hedgehog Model , developed by Jim Collins in his book Good to Great , is a strategic framework that helps organizations find their core focus and achieve long-term success. What You Are Deeply Passionate About Aligning strategy with the companys vision and values.

Strategy 130
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7 Must-Read Books on Innovation Strategy

IdeaScale

Innovation strategy is an enormous topic, and staying current can be an intimidating task. Hendrickson and Colwick explain why this is inevitable, and more importantly, how to “future-proof” your innovation strategy. Remember, innovation moves almost as fast as we can print books. Here are a few that particularly stand out.

Strategy 178
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We Need To Learn How To Bridge Difference To Drive Creativity And Innovation

Digital Tonto

In his book, Identity, political scientist Francis Fukuyama explains that our identities aren’t fixed, but develop and change over time. The post We Need To Learn How To Bridge Difference To Drive Creativity And Innovation first appeared on Digital Tonto.

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Building A Collaborative Innovation Playbook

Speaker: Greg Satell, Innovation Advisor, Speaker and Author

For his upcoming book, Mapping Innovation, Greg Satell has researched how people and organizations successfully innovate. In this session, you will learn: The 6 steps you can use to build an innovation playbook that works for your organization. Where and how to seek out innovation opportunities inside and outside the organization.

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Strategy Books: Essential Strategic Reading 2020

Cascade Strategy

Strategy Books: Worthy mentions. The next couple of books are not necessarily 'strategy' books as such, but certainly worth noting and will definetly help you get better framing particularly when you're trying to hit the reset button. Strategy Books: Across the Board – Where Should Strategy Begin?

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Value Proposition Canvas Template

Leapfrogging

The canvas prevents this by offering a structured method for aligning innovation strategy with customer insight. It informs messaging, go-to-market strategies, and brand positioning by articulating clear, relevant benefits. For example: Functional: Filing taxes, booking travel, or managing team workflows.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

You’ll receive a template to apply for your solution and opportunity to receive the Software Profit Streams™ book. Takeaways: Learn how to increase profits, enhance customer satisfaction, and create sustainable business models by selecting effective pricing and licensing strategies.