Leapfrogging

MARCH 19, 2025

Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning. Providing flexibility in response to market changes.

Strategy 130

Strategy Strategy Competition Project 130

Jeffrey Phillips

MAY 12, 2022

I'm lucky to have the opportunity to read and review a number of books in the innovation and strategy space, and I find many of the books have interesting insights or promote new ideas but often aren't overly actionable. It should be a book that all managers read. However, I've always found the insights of Roger Martin useful.

Competition 111

Competition Strategy Strategy Project 111

Jeffrey Phillips

OCTOBER 25, 2021

Since I am an innovation consultant, working with Fortune 500 companies to build innovation capacity, and I regularly blog on this site about innovation topics, I often have the opportunity to review new books about innovation. In this blog, I am going to be reviewing the book Built to Innovate by Ben Bensaou.

Innovation 111

Innovation Idea Generation Innovation Processes Leadership 111

Innov8rs

FEBRUARY 10, 2025

Your brand dominates the offline world, but digital competitors are growing fast in a rapidly changing market. No one had the right recipe, and when that happens, you can try every strategy in the book, but it wont save you,” he explains. You have three choices: merge, compete head-on, or pivot entirely. What would you do?

Marketing 52

Marketing Technical Review How To Agile 52

InnovationTraining.org

AUGUST 30, 2021

Innovate to grow with these innovation book recommendations. These innovation-focused book recommendations will help teach you the skills and techniques needed to grow your business and improve your company’s innovation efforts. Check out our list of design thinking books to read. Books from 2020 & Earlier.

Innovation 97

Innovation Tips Design Thinking LEAN 97

Leapfrogging

MARCH 19, 2025

Hedgehog Model: A Practical Guide for Strategy Projects The Hedgehog Model , developed by Jim Collins in his book Good to Great , is a strategic framework that helps organizations find their core focus and achieve long-term success. Enhances Market Positioning Ensures companies build their brand around a well-defined concept.

Strategy 130

Strategy Strategy Software Review Technical Review 130

Idea to Value

APRIL 8, 2021

Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

Software 277

Software Meeting Marketing Industry 277

Destination Innovation

MARCH 10, 2019

If the main route to market for your great innovation is blocked by naysayers committed to current products and methods, you should ask – who benefits most from this? Reviewers were generally very critical of the standard of writing in the book and of the way it described explicitly erotic scenes featuring bondage and sadism.

Technical Review 232

Technical Review Marketing Survey Data 232

Idea to Value

MARCH 11, 2021

We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking…and how to bust them , about how biases manifest themselves in our workplace and what we can do about them. Topics covered in today’s episode: 00:01:20 – Rachel’s history coming to innovation through marketing.

Creative Thinking 278

Creative Thinking Creativity Marketing Innovation 278

Thinkers360 - Thought Leader Interviews

DECEMBER 16, 2024

Thinkers360 Thought Leader Series – Tom Augenthaler on the State of B2B Influencer Marketing In this edition of the Thinkers360 Thought Leader Series, we interview Tom Augenthaler, 551 Media, on the state of B2B influencer marketing. Influencers reach your ICPs in ways your company marketing doesn’t or can’t.

Marketing 52

Marketing Leadership Video Project 52

Destination Innovation

APRIL 1, 2021

I have found that this method can work well for new product, service and marketing initiatives. Taken from the e-book, How to Generate Ideas. After three or four goes they select the most promising idea, put together a plan and present it to the other teams and the moderator.

Brainstorming 323

Brainstorming Creative Thinking How To Creativity 323

Christensen Institute

JUNE 13, 2023

From eggs and iced tea to books and televisions , the authors describe–quite convincingly–how the time-price of many products and services has plummeted. At the Christensen Institute, we espouse the virtues of market-creating innovations. Javier Lozano’s market-creating innovation targeted these people. But it can.

Marketing 114

Marketing Innovation Entrepreneurship Examples 114

Innovation Excellence

MARCH 9, 2023

GUEST POST from Shep Hyken According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy. Is it really the last?

Marketing 98

Marketing Strategy Strategy 98

Destination Innovation

MARCH 23, 2017

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, ably assisted by three acolytes, Hall, Dillon and Duncan. The authors argue that managers focus mainly on product features, customer characteristics, trends, market data and competitive offerings.

Innovation 197

Innovation Case Study Meeting Trends 197

IdeaScale

JUNE 25, 2023

In today's rapidly evolving market, it is essential for businesses to understand the principles of disruptive innovation to stay competitive. The concept of disruptive innovation was coined by Clayton Christensen in his groundbreaking book, The Innovator's Dilemma.

Disruption 130

Disruption Marketing Innovation Competition 130

IdeaScale

JANUARY 15, 2020

Learn what works in innovation from these ten books. Here are ten books every innovator should crack as they build a new innovation approach. This book lays out how businesses can do everything right and still lose out on innovation. Satell’s book is a fascinating take on how this happens.

LEAN 189

LEAN Innovation Creativity Creative Thinking 189

Idea to Value

MARCH 9, 2022

Book publishers. With the cost of printing books only making economic sense when thousands of copies would be printed, publishers needed to select authors who they thought would sell in large volumes. Casting agents. Record company executives. Gallery curators. TV Network producers. Newspaper editors. Agency directors.

eBook 52

eBook Video Creativity Software 52

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. The Law of Diffusions of Innovation was first popularised by communications professor Everett Rogers in his 1962 book Diffusions of Innovations. of the total market.

Innovation 311

Innovation Groups Marketing Tips 311

Tim Kastelle

DECEMBER 28, 2014

Ideas that do both are what Mark Payne calls two-sided solutions in his book How to Kill a Unicorn. Here is how Peter Drucker explains a similar false dichotomy in his classic book Management : One important advance in the discipline and in the practice of management is that both now embrace entrepreneurship and innovation.

Design 270

Design How To Entrepreneurship Case Study 270

InnovationTraining.org

SEPTEMBER 27, 2021

Check out these popular JTBD book recommendations. These Jobs to be Done books cover the skills and techniques of this framework in an easy to follow and understand way. Check out our lists of innovation books and design thinking books to read. Looking for even more literary choices to help you innovate? Get it here.

Handbook 87

Handbook Tips Roadmap Design Thinking 87

Destination Innovation

SEPTEMBER 4, 2016

Larry Keeley in his excellent book, Ten Types of Innovation, divides all corporate innovations into ten categories. Channel – how you get to market. E.g. Amazon’s Whispernet service allows users to order and download a Kindle book in one minute. Uber) but it seems to me that this is just a variant of radical innovation.

Radical Innovation 212

Radical Innovation Innovation Disruption Collaboration 212

Phil McKinney

JUNE 11, 2023

If you are a regular reader (or a subscriber to the newsletter ), you know I rarely do product, book, or tool recommendations. Last week, I came across a book that was recommended to me by Audible. Have you ever had one of those books that is a true page-turner? This is that rare exception.

Innovation 77

Innovation Entrepreneurship Tools Competition 77

Idea to Value

AUGUST 20, 2020

In today’s episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator’s Solution and the Strategy Paradox. 00:04:45 – The misunderstanding of Disruptive Innovation.

Disruption 226

Disruption Strategy Strategy Innovation 226

Idea to Value

NOVEMBER 4, 2021

00:20:45 – Your idea of what you think the market will bear is usually wrong. Links mentioned in this episode: Book: Pricing Creativity: A guide to profit beyond the billable hour: [link]. Book: The Win Without Pitching Manifesto: [link]. 00:06:00 – Pricing is a prison cell of your making in your own brain.

Creativity 215

Creativity Training Marketing Change 215

Paul Hobcraft

AUGUST 24, 2020

I recall enjoying a book published a few years back, “ Innovation Governance- how top management organizes and mobilizes for innovation ”, written by Jean-Philippe Deschamps and Beebe Nelson. I am drawing from this book on some thoughts about innovation leadership. So can you recognize the traits of your innovation leader?

Innovation 246

Innovation Leadership Comparison Software 246

Destination Innovation

MARCH 27, 2017

The theme of the book is this – If you carry on doing what you’ve been doing, you’ll carry on getting the same results. The book contains 100 mini case studies which are sure to inspire you to do some lateral thinking with your sales, marketing and approach to business. Customers flocked in. An Amazon.co.uk.

Marketing 50

Marketing Case Study Creativity Examples 50

Destination Innovation

JULY 29, 2021

She adapted an idea from another field and copied the idea of the ballpoint pen to create a new roll-on underarm deodorant which was marketed under the name of Ban Roll-On. Before Gutenberg, all books had been laboriously copied out by hand or stamped out with woodblocks. She was asked to develop a new way to apply a deodorant.

Creativity 296

Creativity Brainstorming Collaboration Video 296

Destination Innovation

JULY 5, 2017

There are many books and studies describing the company’s approach. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. The turn around in its fortunes has been spectacular.

Innovation 195

Innovation Video Study Agile 195

Destination Innovation

DECEMBER 27, 2022

It opened up a large new market for them. These examples and many others are contained in the book, Lateral Thinking for Every Day, published by Kogan Page. What should they do with the many diamonds that were unsuitable or too small for drill bits? Their pictures and messages were left where the walls were cleaned.

Disruption 313

Disruption Engagement Industry Examples 313

IdeaScale

SEPTEMBER 28, 2017

It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry. You book a car for a set amount of time and you return the car after you’re done. Breakthrough innovation is defined as an innovation from inside a company that pushes something to the next level.

Disruption 209

Disruption Innovation Strategy Strategy 209

Destination Innovation

APRIL 21, 2017

So says Gordon Tredgold in his book, FAST – Principles every business needs to achieve success and drive results. The book has many stories, examples and useful tips. We try to do to many things instead of focusing on a handful of essential priorities.

Tips 118

Tips Technology Examples Company 118

Idea to Value

FEBRUARY 8, 2022

He is also the author of Creative Calling , a book on what it takes to get over the hurdles to starting your own creative journey and potentially making it a career. Topics include pricing your creative services, dealing with challenging clients, improving your internal processes and marketing your creative services more effectively.

Creativity 289

Creativity Entrepreneurship Software Review Design 289

Idea to Value

FEBRUARY 4, 2025

If you have a project or team needing leadership and management, book an appointment with me now and we can speak about how I could help you. Competitive disadvantage: A delayed or failed project can allow competitors to move ahead, capturing market share and innovation opportunities. Book an appointment with Nick

Underperforming Technical Team 140

Underperforming Technical Team Project Artificial Inteligence ChatGPT 140

Idea to Value

MAY 29, 2023

In today’s episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades.

Creativity 194

Creativity Leadership Marketing Engagement 194

IdeaScale

JANUARY 9, 2020

It only took me six years as a crowdsourcing practitioner, but I finally got around to reading “The Wisdom of Crowds,” one of the flagship books in our industry. He opens the book with an example most of us know: the crowd that guessed the weight of an ox at a country fair within a pound. Fortunately, we have you covered here.

Ideation 189

Ideation Software Review Crowdsourcing Software 189