Brainstorming Change Marketing Social Innovation 
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Encourage brainstorming and out-of-the-box thinking.
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Tullio Siragusa
NOVEMBER 6, 2023
This isn’t the storyline of a utopian novel; it’s the reality that’s taking shape in boardrooms and brainstorming sessions around the world. The internet, globalization, and the power of social media played their part, reshaping business perceptions. But what drove this change? We transitioned from B2B or B2C to P2P.
Tullio Siragusa
OCTOBER 9, 2023
This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Testing a new marketing tactic may get delayed due to legacy system constraints. Have employees regularly brainstorm ideas outside their domain. This hands-on approach fuels innovation.
Tullio Siragusa
OCTOBER 16, 2023
Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage.
Tullio Siragusa
SEPTEMBER 25, 2023
Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Brainstorm ways to bridge the gap between the current and the aspirational personality.
Tullio Siragusa
MARCH 25, 2024
At the heart of this transformative approach are innovative leaders who are rethinking business models, engaging stakeholders, and driving change towards more sustainable practices. Involve employees in brainstorming sessions to find circular solutions, making them active participants in the transition.
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