Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Brunner

OCTOBER 6, 2023

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today?

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Encourage brainstorming and out-of-the-box thinking.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

NOVEMBER 6, 2023

This isn’t the storyline of a utopian novel; it’s the reality that’s taking shape in boardrooms and brainstorming sessions around the world. But what drove this change? The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. We transitioned from B2B or B2C to P2P.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Tullio Siragusa

OCTOBER 9, 2023

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Beware the Lure of Sophisticated Systems In an effort to match larger competitors, some startups integrate complex software systems and infrastructure too early.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

Tullio Siragusa

OCTOBER 16, 2023

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage.

Design Thinking 118

Design Thinking Design Ideation Collaboration 118

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Brainstorm ways to bridge the gap between the current and the aspirational personality.

Design Thinking 118

Design Thinking Tips Design Training 118