Rethinking Meetings and Conference: Don’t Automate, Innovate
Stephen Shapiro
APRIL 21, 2020
Michael Hammer, the father of business process reengineering, wrote a seminal Harvard Business Review article titled “ Reengineering Work: Don’t Automate, Obliterate.”. Back then, companies would use software to automate bad processes, speeding up bad results. The conference industry is based around events. BEYOND PRESENTATIONS.
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