Tullio Siragusa

FEBRUARY 6, 2023

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions.

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Design Thinking Design Brainstorming System 118

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Tullio Siragusa

OCTOBER 23, 2023

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Tullio Siragusa

OCTOBER 9, 2023

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Large enterprises often lose their agility due to organizational inertia and bureaucracy. However, over-engineering can make simple processes tedious. Empathy and intuition remain indispensable.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

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Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

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