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This information becomes the backbone of our content calendar for the rest of the year for both our customers and prospects: it informs what we blog about, what whitepapers we research, what sessions we feature at Open Nation, and more. Every year, IdeaScale asks its customers what they’re focused on learning this year.
Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. Step 4: Create a Prototype Based on your ideation, it’s time to create a prototype of your lead scoring system. Be creative and think about what would be most relevant and valuable for your target audience.
Traditionally, businesses hired expansive research and development teams, as well as going through extensive brainstorming sessions to attempt to figure out what products were in demand. Companies could be even 90% done with a project only to find there was not the demand they had anticipated. Get your ideas directly from the consumers!
CPS first started being used in the early 1950’s, created by the founder of brainstorming, Alex Osborn. Nor has the focusing power of projects, or “concept blending” ideation tools designed to achieve breakthrough ideas. Osborn wrote “Applied Imagination.” Everyone Needs Momentum!
Ideate: Generate a variety of ideas for how you might reach and sell to your potential customers. The next step would be to brainstorm and ideate potential solutions that address those needs and align with the company’s goals. This can be done through workshops, brainstorming sessions, and other forms of collaboration.
Ideate: Generate a wide range of ideas for solutions. Encourage brainstorming and out-of-the-box thinking. Free WhitePaper on How to Improve your GTM Tactics with Design Thinking Get your complimentary copy of a whitepaper on how to leverage Design Thinking to improve your GTM tactics by clicking anywhere in this box.
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