Putting Brainstorming in its place
Jeffrey Phillips
APRIL 18, 2016
I'm happy to climb up on a soapbox again to talk about one of the most common scapegoats for innovation, the act of brainstorming. So I rise today to neither praise nor bury brainstorming, but to place it in its proper context. Brainstorming is a group technique to generate, socialize and evaluate ideas. Everyone knows this.
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