Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

Design Thinking 117

Design Thinking Design Marketing How To 117

Leanstack

NOVEMBER 3, 2016

In the best case, they’d have an improved design. This is also when Fabi ran into Sebastian (software engineer), who would make the 4th member of the core team. Business model evolution What I love about this case study is that it showcases the journey from idea through technical feasibility (can we build this?)

Case Study 52

Case Study Study Underperforming Technical Team LEAN 52

Planview

OCTOBER 21, 2024

Robin Yeman is an author and industry leader with more than 28 years of experience in systems and software engineering. Robin is the Executive Space Lead at Carnegie Mellon Software Engineering Institute, where she focuses on integrating cutting-edge technologies into government space programs.

Industry 52

Industry Technical Review Agile Software Engineering 52

Tullio Siragusa

SEPTEMBER 25, 2023

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. It’s these submerged elements that truly define a brand.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

DECEMBER 5, 2022

Marketing materials, such as brochures and case studies. Here are ways to integrate Genrative AI with sales enablement: Content creation: Generative AI can be used to create a variety of sales enablement materials, such as product brochures, case studies, and email templates. Sales playbooks, scripts, and templates.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

JANUARY 29, 2024

Case Studies and Evidence Real-life examples of companies that have embraced mindfulness and well-being programs highlight significant benefits, including reduced turnover, lower healthcare costs, and improved bottom-line results. This leads to higher levels of team engagement, innovation, and performance.

Leadership 62

Leadership Case Study Exercises Culture 62

Tullio Siragusa

DECEMBER 11, 2023

For instance, Tesla’s electric vehicles are not just eco-friendly; they represent a revolution in automotive technology and design. Case Studies IKEA: The Swedish furniture giant has committed to becoming climate positive by 2030.

Innovation 48

Innovation Trends Case Study Resources 48