The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers.
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