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I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon Stannis, the Director of Design and Strategy at Twisthink shares their approach to developing innovative solutions for their Fortune 500 clients.
As two intermediaries from Hamburg that foster open and cross innovationprocesses, Science Scout (an initiative of Hamburg Innovation) and Cross Innovation Hub (Hamburg Kreativ Gesellschaft) joined forces to start a discussion around the stimulation and measurement of open and cross innovationprocesses.
Too often, companies are sold on a target price for their product. They want to charge somewhere between what the market is willing to pay and what’s necessary to turn a profit — sometimes at four to five times the manufacturing cost. It’s tempting to take shortcuts in manufacturing and material selection to make more money.
An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new productinnovationprocesses. This is a fruitful way to identify innovation opportunities customers can’t clearly articulate. Involve Customer-Facing Employees.
It was accomplished by a combination of brilliant ideas and productiveinnovation systems in collaboration. These systems can deploy massive resources with precision, yet have the flexibility to keep innovations alive in hostile market environments defined by UPACS (Uncertainty, Paradoxes, Ambiguity, Complexity, and Speed).
It was accomplished by a combination of brilliant ideas and productiveinnovation systems in collaboration. These systems can deploy massive resources with precision, yet have the flexibility to keep innovations alive in hostile market environments defined by UPACS (Uncertainty, Paradoxes, Ambiguity, Complexity, and Speed).
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