Remove Change Remove Creativity Remove eBook
article thumbnail

No more gatekeepers

Idea to Value

Up until maybe 20 years ago, these were the gatekeepers for the majority of the creative industries. If you wanted your creative work to be seen, heard or experienced by more than a handful of people, you needed the production and distribution network which these companies provided. Gallery curators. TV Network producers.

eBook 52
article thumbnail

Content Marketing Metrics Template for Business

Leapfrogging

They help marketers connect creative work with tangible business outcomes and demonstrate the ROI of their efforts. Why Content Marketing Metrics are Important Without measurement, content marketing becomes a guessing game. Metrics provide the insights needed to make data-driven decisions about what content to create, promote, or retire.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Thinking Skills – 19 Articles on Creative Wave Making

BrainZooming

Creative wave makers display both the creative thinking skills and the boldness to improve ideas and situations in dramatic, unexpected ways. Some people are born as creative wave makers. Being More of a Creative Wave Maker Yourself. Creativity and Idea Magnets – 11 Vital Creative Characteristics.

article thumbnail

16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies. 16 Creative Thinking Questions from the Most Innovative Companies. Innovation.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

article thumbnail

Creative Thinking Skills – 5 Quick Tips on Extreme Creativity

BrainZooming

We turn to extreme creativity questions to help clients imagine big ideas. It is all part of not ASKING for big ideas ; we use big questions that enhance peoples’ natural creative thinking skills. Based on our experience using extreme creativity questions, they DO tend to yield bigger ideas. Here are five of them: 1.

article thumbnail

Creative Diversity – What group will drive implementation success?

BrainZooming

I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. During his keynote, Perman discussed twenty-plus three-day creativity sessions he organized while at Gap. What mix of creative diversity will drive implementation?

Groups 91
article thumbnail

Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?