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Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders. What is an innovation culture? The question we need start with is to actually define what an innovation culture is. Why is an innovative culture so important?
Copying Netflix’s Culture Deck or Amazon’s six-page memo is unlikely to improve your performance if you don’t develop the norms and rituals to support them. That’s what makes cultures so hard to transform. You can’t change behaviors without changing norms and rituals that underlie them.
I've been reading and thinking a lot lately about what is described as a "culture of innovation". I think a culture of innovation is kind of like a unicorn: it would be cool if it existed, and some people claim to have seen one, but when you get up close it's just a normal animal that happens to be missing a horn.
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Speaker: Cheryl Perkins, Founder and President, Innovationedge
Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changingculture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
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It is also being constrained when you look outside your organization and not recognizing the (perpetual) changes going on, often until it is too late or a fast, nimble entrepreneur has nipped in and set about building a new alternative to your existing offering that has, perhaps for some time shown signs of business model decay.
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