Paul Hobcraft
OCTOBER 21, 2024
Why engage in changing to Innovation Ecosystems Following on from my last two posts related to recognizing the importance of Innovation Ecosystems we need to ask what makes these dynamic, interconnected and engaging, from a diverse groups perspective? The post Innovation Ecosystems need you to engage and openly embrace?
Paul Hobcraft
MARCH 20, 2024
In one of my posts, “ Embrace AI-driven innovation; it is the future ,” I looked specifically at how the (traditional) innovation management process will change. Thinking through any engagement process, one that is required to break through traditional innovation processes needs to break down the new areas of discovery.
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Digital Tonto
AUGUST 4, 2024
The ugly truth about change management is that the traditional change models simply don’t work. Often, organizational change management units are used by consulting firms and vendors to cheerlead a larger engagement. They usually aren’t around to see the wreckage after the engagement ends.
Business and Tech
SEPTEMBER 27, 2021
A leading expert on employee engagement discusses the rapidly evolving relationship between employer and employee. Employee engagement — loosely defined as the emotional commitment a worker has towards their employer — is low in the United States, hovering at just 36 percent. What is the value of employee engagement?
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Leapfrogging
MAY 2, 2024
Team members who feel part of a united group are more likely to be engaged and committed to their work, which in turn can reduce turnover rates and foster a sense of loyalty to the company. Higher Employee Morale Team unity boosts job satisfaction and engagement. Increased Efficiency Collaborative efforts streamline processes.
Paul Hobcraft
APRIL 13, 2023
It is primarily dealing with the benefits of collaboration and bringing up to a ‘given point’ a compelling value proposition for potential collaborators in understanding the basic building blocks to consider, for achieving the engagement outcomes required.
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
Speaker: John Storm, President, BrainStorm Network
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Speaker: Cheryl Perkins, Founder and President, Innovationedge
Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Use intent data to improve program engagement. However, not all intent data is created equal. Set expectations appropriately based on the buying stage.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
Top-down professional planning and decision-making is a path well-trod, what could be possible and available when we can meaningfully engage broad-based "citizen-scientists?" When STEAM (science, technology, engineering, arts, mathematics) students can be directly engaged in contributing to the creation of smart, circular-city outcomes?
Advertiser: ZoomInfo
ZoomInfo’s MarketingOS changes all that. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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