Paul Hobcraft
APRIL 21, 2020
Still, it is how we all undergo the changes needed in a radically different set of economic circumstances. The change in our world is even a little scary, it actually is giving me a little “angst.” ” When you change paradigms , you’re changing how you think about something.
Paul Hobcraft
MARCH 20, 2024
In one of my posts, “ Embrace AI-driven innovation; it is the future ,” I looked specifically at how the (traditional) innovation management process will change. Thinking through any engagement process, one that is required to break through traditional innovation processes needs to break down the new areas of discovery.
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Paul Hobcraft
MARCH 5, 2020
I was pondering some thoughts around the quest for growth, the demands for change, and the need to become nimble, agile, and more dynamic in what we do. We continuously want to change what we have, even when it patently does the jobs we need ‘it’ doing. Much of our quest for change is caught up in the search for new products.
Digital Tonto
AUGUST 4, 2024
The ugly truth about change management is that the traditional change models simply don’t work. Often, organizational change management units are used by consulting firms and vendors to cheerlead a larger engagement. They usually aren’t around to see the wreckage after the engagement ends.
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Paul Hobcraft
APRIL 9, 2020
We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. You will need to begin to drive your significant engagement, not rely on others but your views and opinions ! Guardian Article. .
Paul Hobcraft
NOVEMBER 9, 2020
We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale. These are: The constant exponential of technology and its power to change is forcing up to change. We have built-in constraints.
Speaker: John Storm, President, BrainStorm Network
Do you want to “change the game” in your company or industry? Join John Storm, President of the BrainStorm Network, to learn how to identify game-changing opportunities within your company and industry, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!
Speaker: Cheryl Perkins, Founder and President, Innovationedge
Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Use intent data to improve program engagement. However, not all intent data is created equal. Set expectations appropriately based on the buying stage.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
Top-down professional planning and decision-making is a path well-trod, what could be possible and available when we can meaningfully engage broad-based "citizen-scientists?" When STEAM (science, technology, engineering, arts, mathematics) students can be directly engaged in contributing to the creation of smart, circular-city outcomes?
Advertiser: ZoomInfo
ZoomInfo’s MarketingOS changes all that. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Speaker: Phil Irvine, VP & Director of Audience Intelligence
The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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