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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. They measure what is working within the organization, and more importantly what isn’t, in order to gauge what needs to change. So what do you do when you want to find out how your business is doing?

Marketing 100
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Time for Innovation 2.0

Jeffrey Phillips

During most of that time, I've had the good fortune to lead innovation projects for clients as well. The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. This is yet another thing about innovation that needs to change.

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How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic idea behind the rule is that 70% of stakeholder time and organizational resources for innovation projects should be spent on core business, 20% on related projects to the core business and 10% of the time to projects unrelated to the core business but that can drive the organization forward. . . Leapfrogging ?and?

How To 130
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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Of course, they want to be able to find their assets easily—whether for a historical archive or in service of current projects.

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You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. But raw oil isn't all that useful until it is refined, and sweet crude from Texas is easier to turn into marketable products than Venezuelan oil. On the surface, this comparison seems to make some sense.

Data 157
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FinTech and Machine Learning

IdeaScale

These programs can grow and change on their own once they know how to learn and some financial companies are beginning to use machine learning for a variety of different reasons. When people talk about machine learning they are a referring to a type of artificial intelligence that has the ability to learn without explicit programming.

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11 female innovation leaders share their definition of innovation

Idea to Value

What simple thing can a company do to change their conversation / perspective about innovation? But it can also be a new process, a new combination, a new workflow – really across the board changing the existing order of things, but in such a way that new value is created. I asked them all: What is your definition of “innovation”?