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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Does Market Share Still Matter?

Harvard Business Review

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But, as the authors demonstrate, the relationship has been changed by the digital transformation in firms. In both cases, digital helps smaller firms catch up with larger rivals.

Marketing 111
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How the Pandemic Changed Marketing Channels

Harvard Business Review

The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there.

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Communicate A Vision To Shift Strategy, Shape Networks To Change Behavior

Digital Tonto

Some transformations require changes in investments, while others require changes in behaviors and these have very different challenges. However, when a transformation is focused on changing behaviors, leaders should expect significant resistance. The answer will determine how you need to move forward.

Change 147
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4 Approaches to Data Analytics

The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data. Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next?

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Working together to shape innovation for meaningful change

Paul Hobcraft

Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.

Change 173
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Recommending we change to the Composable Innovation Framework

Paul Hobcraft

Designing a Composable Innovation Framework During May and June 2023, I worked through and concluded my thinking on why we needed to change our Innovation approach. A radical change from far to often a linear one, into a new, more up-to-date, and dynamic solution for managing innovation.

Change 162
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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that. Data is the fuel that powers your ABM engine.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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How AI Can Radically Change Your Business

In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. That's why it is so important to be on top of the cutting edge solutions available in the market. In fact, its power is so undeniable, that it's likely to change your business - whether you like it or not.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.