Innovation Excellence
FEBRUARY 18, 2025
GUEST POST from Art Inteligencia In the ever-evolving landscapes of business and organizational growth, the paradigms of change management play a crucial role in steering the ship towards success. Within this realm, two concepts frequently emerge as tools to navigate turbulent waters: Change Marketing and Change Communications.
Innovation Excellence
FEBRUARY 16, 2025
GUEST POST from Art Inteligencia In today’s fast-paced business landscape, where technological innovation and rapidly evolving consumer expectations are the norm, organizations need to manage change more adeptly than ever before.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
Leapfrogging
MARCH 3, 2025
Artificial intelligence is revolutionizing the field of change management, opening up new possibilities for business consultants. By integrating AI, you can streamline processes, gain deeper insights, and drive more effective organizational change. AI’s predictive capabilities can also play a key role in change management.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Digital Tonto
OCTOBER 27, 2024
Some transformations require changes in investments, while others require changes in behaviors and these have very different challenges. However, when a transformation is focused on changing behaviors, leaders should expect significant resistance. The answer will determine how you need to move forward.
Leapfrogging
MARCH 3, 2025
By integrating AI into your practice, you can drive organizational change and unlock a myriad of benefits for your clients. Leveraging AI for Organizational Change AI can serve as a powerful catalyst for organizational change. For more information, visit our article on ai-driven market analysis.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. And yet only 43% of marketers are completely satisfied with the quality of their data.
Advertiser: ZoomInfo
To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities
Advertisement
Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.
Expert insights. Personalized for you.
105 
Let's personalize your content