BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Advertising relates to marketing strategy. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

FEBRUARY 26, 2016

We’re increasingly incorporating online collaboration workshops ( which we call Zoomferences ) to do more of the work typically done through in-person visioning workshops. Sometimes they proceed an in-person strategy planning meeting, but not always. Sometimes we use online collaboration within an in-person strategic planning workshop.

Collaboration 40

Collaboration Creative Thinking Exercises Strategic Thinking 40

BrainZooming

JUNE 28, 2016

We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Exercises 65

Exercises Collaboration Strategy Strategic Thinking 65

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. The course provides ample opportunity for cross-disciplinary collaboration and project work that reflects real business challenges.

Design 93

Design Technical Review Software Review Software Developers 93

Boxes and Arrows

NOVEMBER 17, 2015

The key is being willing to collaborate and get outside of our comfort zone. Whether the customer is an individual consumer or an internal partner, your success depends on communicating what a product is and why someone should care. Embracing marketing is a powerful way designers can lead product strategy.

Underperforming Technical Team 94

Underperforming Technical Team Roadmap Software Review Design 94

Planview

JANUARY 22, 2024

Trend #2: Measuring the Product Portfolio Differently The considerations for measuring product success in the marketplace are evolving beyond traditional criteria like revenue, market share, and customer satisfaction. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Planview

JANUARY 31, 2022

At Planview PSA we continue to “Build the Future of Connected Services,” which enables professional service organizations to fully connect, plan, and collaborate, while they work across the entire services lifecycle and within the context of the enterprise in which they live. Yet while all of this work is valuable, only some is billable.

How To 72

How To Engagement Project Report 72

BrainZooming

OCTOBER 11, 2016

Being a leading instigator for market disruption ? What are OPPORTUNITIES relative to: Market needs that we have yet to address ? Entering new markets where our brand would have an underdog’s advantage ? Faster Strategy through Collaboration. Mike Brown. FREE Download: “Results!!!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

APRIL 21, 2017

Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Strategy 72

Strategy Underperforming Technical Team Strategy Technical Review 72

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Collaboration Strategic Management Strategy 40

BrainZooming

MARCH 21, 2016

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”.

Engagement 40

Engagement eBook Strategy Strategy 40

Planview

DECEMBER 28, 2022

Organizations that lead the pack have two things in common: an airtight alignment between investment spending and business strategy and a formal scoring model in place to determine any in-market product changes. Bridge the Gap Between Product Strategy and Delivery.

Management 52

Management Agile Analysis Strategy 52

Planview

AUGUST 23, 2022

The tricky part is that this must all occur regularly and simultaneously — from innovation prioritization to planning, execution, and in-market analysis — to ensure accelerated investments meet market demand. But in the competitive market, companies can’t afford to invest in the wrong areas or miss their launch dates.

Industry 52

Industry Software Review Software Developers Software Development 52

Anaqua

FEBRUARY 23, 2022

When it comes to product strategy and development at Anaqua, the key word is LISTEN. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms. Helping clients connect, collaborate, and innovate.

Roadmap 40

Roadmap Underperforming Technical Team Software Review Survey 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

DECEMBER 2, 2015

If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Conference 40

BrainZooming

FEBRUARY 22, 2016

We turn that input into a collaborative vision statement. The idea of a leader collaboratively determining the direction organization should go is rare. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Collaboration 40

BrainZooming

NOVEMBER 13, 2015

Creating Strategic Impact” Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Strategy 40

Strategy Strategy Guidelines Exercises 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Entrepreneurship 40

BrainZooming

SEPTEMBER 13, 2016

That incident and a since strategic desire to live behind (and not in front of) the Brainzooming brand means we’ve not addressed pursuing a thought leadership strategy as a topic here – other than Woody Bendle’s hilarious and completely on target take about “So You May Be a Thought Leader.”

Leadership 40

Leadership Strategy Strategy eBook 40

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Innovation 40

Innovation Crowdsourcing Survey Idea Management 40

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Innovation 40

Innovation Crowdsourcing Survey Idea Management 40

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

Strategic Thinking 40

Strategic Thinking Exercises Strategy Strategy 40

Anaqua

JANUARY 11, 2018

Shifting from an IP-centric to a business-centric strategy will ensure that IP directly contributes to the organization’s success. Importantly, larger organizations need to ensure that IP aligns with the business at the individual product/market level. For each product market, there should be a distinct product strategy.

Management 40

Management Software Review Technical Review Competition 40

BrainZooming

NOVEMBER 2, 2015

That does not mean everyone determines and forms strategy. However, it does suggest the value of all employees having enough of a big picture understanding of the organization, its customers, markets, and competitors to see what they do and the environment in which they do it in a strategic context.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Innov8rs

FEBRUARY 13, 2023

Here, different roles have ‘innovation’ in their job title, and the company is also very open to collaboration with others. In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. MANN+HUMMEL has adopted a slightly different approach.

Disruption 52

Disruption Project Roadmap Innovation Processes 52

BrainZooming

JULY 12, 2016

Business growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

Engagement 40

Engagement Strategy Strategy eBook 40

Qmarkets

JULY 8, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. This is what many large organizations do. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. This is what many large organizations do. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Harvard Business Review

MARCH 11, 2013

And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off.

Software Review 16

Software Review Software Software Developers Software Development 16

Harvard Business Review

JULY 10, 2012

A contract manufacturing company that builds products for IT equipment makers, for example, had a dedicated team of speculative market analysts whose active trend monitoring led to a 15 percent return on investment. You also need to push sales organizations to find overlooked pockets of growth in "tapped" markets.

LEAN 17

LEAN Software Review Trends Technical Review 17

Harvard Business Review

JUNE 1, 2018

After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. The product line was priced to grow market share, yet the sales force compensation was structured to incentivize salespeople based on profit margin maximization. This company isn’t alone.

Marketing 8

Marketing Strategy Strategy Resources 8

Harvard Business Review

JULY 16, 2013

Most of the executives I meet with, regardless of their industry, now promote UX as key to their product strategy. For a designer like myself, it''s easy to recognize which executives know their products intimately, and which manage from a spreadsheet. The CEO as Lead Product Designer.

Leadership 14

Leadership Design Product Development LEAN 14

Harvard Business Review

MARCH 11, 2013

And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off.

Software Review 9

Software Review Software Software Developers Software Development 9

Harvard Business Review

DECEMBER 10, 2015

She then pushed her team, and the CEO, to make several strategic acquisitions despite the fact that her colleagues and superiors were skeptical of her recommendations, based on the low margins and unproven market size of the new targeted demographic. Our team’s design and/or organizational structure is outdated.

Exercises 14

Exercises Trends Course Strategy 14

Harvard Business Review

JULY 20, 2016

This company, which stretched into all sorts of industries and markets, offering numerous strategic challenges, should have been an ideal training ground for executives. The sad part is that all of them had started off strong: they were engineers with an average tenure of more than 20 years in R&D and product strategy and marketing.

Leadership 8

Leadership Groups Management Marketing 8

Harvard Business Review

DECEMBER 19, 2013

This bias also explains why a CFO may be perceived as cheap by disposition or why a team might attribute its internal conflicts to incompatible personalities instead of resulting from organizational incentives to compete rather than collaborate with one another. There is a better way.

Data 9

Data Big Data Product Strategy System 9