Idea to Value

JUNE 11, 2021

All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. They might perform better than the competition. The total market for the innovation is not viable. They might even have high profit margins due to their exclusivity. Probably not. Quite the opposite.

Marketing 243

Marketing Competition Examples Innovation 243

Idea to Value

JANUARY 27, 2021

Most companies don’t know who their biggest competitor is. When asked, they might list another company providing the same goods or services. But in most cases, this is not a company’s real competition. But in most cases, this is not a company’s real competition.

Competition 166

Competition Video Software Marketing 166

Daniel Burrus

NOVEMBER 1, 2023

In today’s economy, most organizations are locked in fierce competition with others in their industry. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. Why is competition so fierce, and why do profits seem to continuously decline?

Marketing 102

Marketing Competition Industry Company 102

Sopheon

NOVEMBER 30, 2021

Chemical companies must rethink a number of traditional business strategies to remain competitive. The post How Chemical Companies Maintain Market Share with Greater Customer Demands appeared first on Sopheon.

Marketing 104

Marketing Company Competition Strategy 104

Harvard Business Review

OCTOBER 18, 2023

Lack of speed has been troubling companies for decades. Slow-moving companies increasingly will find themselves fighting for relevance or, in some cases, pure survival — and leaders know it. Slow-moving companies increasingly will find themselves fighting for relevance or, in some cases, pure survival — and leaders know it.

Company 128

Company Competition Data Marketing 128

IM Insights

NOVEMBER 10, 2024

The book explores how to effectively find Product/Market Fit when innovations are already built or at least partially developed without having factored in the market need properly. He makes a strong case for continuous iteration as the key to staying relevant in today’s hyper-competitive landscape. [02:30]

Marketing 52

Marketing LEAN Analysis Strategy 52

Harvard Business Review

MARCH 8, 2024

Companies like Costco, Salesforce, Amazon, and Patagonia demonstrate the power of understanding and capitalizing on unique market differentiators. Strategic clarity is more than operational proficiency; it’s about deeply recognizing a company’s distinctive strengths and aligning every operation with this core identity.

Company 125

Company Competition Leadership Marketing 125

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself. Dylan Lenz Founder and CEO, Naborly. Kulveer Taggar Co-Founder and CEO, Zeus Living.

Marketing 264

Marketing Trends Report Industry 264

Harvard Business Review

NOVEMBER 18, 2024

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or.

Disruption 107

Disruption Marketing Innovation Industry 107

IdeaScale

APRIL 9, 2023

In today's fast-paced business landscape, companies face constant pressure to stay ahead of the competition and maintain their market share. Yet, even successful and established companies can fall victim to the "Innovator's Dilemma."

Company 130

Company Disruption Competition Innovation 130

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,

Marketing 134

Marketing Industry Technology Learning 134

Sopheon

DECEMBER 21, 2021

Innovation governance can help them move faster and maintain market dominance. The post Why Large Companies Need Innovation Governance to Remain Competitive appeared first on Sopheon. Industry leaders face aggressive, nimble challengers at every turn.

Competition 52

Competition Company Innovation Industry 52

Harvard Business Review

NOVEMBER 12, 2024

When startups are deciding where to locate, many consider setting up shop in “tech clusters” that have developed labor markets for the specialized staff that startups need to grow. Yet these areas are dense with talent for a reason: It’s often due to the presence of large firms with whom these fledgling companies must compete.

Technical Review 85

Technical Review Company Study Marketing 85

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Cascade Strategy

DECEMBER 7, 2022

Market intelligence and monitoring are no longer a luxury reserved for a few visionaries and innovators. Every company and every department has to deal with fierce competition.

Competition 52

Competition Analysis How To Disruption 52

Qmarkets

AUGUST 1, 2024

The companies that excel are those that continuously explore new ideas, enhance their processes, and adapt to changing environments. This article delves into various types of company innovation, highlighting real-life examples of businesses that excel in these areas.

Examples 87

Examples Company Trends Idea Management 87

Christensen Institute

SEPTEMBER 21, 2023

Disruption, a theory of competition Recently, one of my colleagues framed disruption in a way that truly helped me better understand the theory. She called it a theory of competition. If an entrant to the market can successfully do this, then they are more likely to beat the incumbents.

Competition 59

Competition Disruption Tips Marketing 59

Idea to Value

MARCH 29, 2021

It turns out that in order to keep consumers buying products year after year, some companies are actually deliberately reducing the quality of their products. In some especially nefarious situations, these companies may be updating their products through software even after you bought them, in order to make the performance worse.

Company 282

Company Software Industry Video 282

Harvard Business Review

OCTOBER 13, 2023

Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 123

Marketing Groups Strategy Strategy 123

IdeaScale

MARCH 28, 2019

Unlike many product or process innovations, business model innovation can upend old markets and create new ones. They explore adjacent businesses or markets and may exit the core business altogether. These companies place careful bets on novel applications of competitive advantage in new markets.

Competition 174

Competition Video Disruption Innovation 174

Qmarkets

JULY 18, 2024

Companies with structured innovation processes significantly outperform their peers in implementing new ideas and driving business growth. McKinsey’s findings suggest that companies fostering a strong culture of innovation excel in leveraging technology and accelerating their competitive differentiation.

Company 93

Company Tips Software Culture of Innovation 93

The Human Factor

APRIL 18, 2023

Standing out in today’s hiring market can be tough. And one of the most effective ways companies have achieved this is by offering unique employee perks. But you might be asking: “What’s in it for my company?” You’ll Attract Better Talent Attracting top talent can be the difference between success and failure for many companies.

Competition 36

Competition Company Training Culture 36

Paul Hobcraft

NOVEMBER 11, 2024

These connections can be in the form of partnerships, collaborations, or even competition. These platforms facilitate interactions, transactions, and collaborations, making it easier for innovations to scale and reach the market.

Technical Review 113

Technical Review Innovation Collaboration Open Innovation 113

Destination Innovation

SEPTEMBER 4, 2024

In the fast-paced and competitive world of business, innovation is not just a luxury; it’s a necessity. Companies must continually evolve to meet the ever-changing needs of their customers, outpace competitors, and adapt to new market dynamics. It involves focusing on three key elements: Strengths, Values, and Assumptions.

Brainstorming 164

Brainstorming Ideation Idea Generation Innovation 164

Jeffrey Phillips

MARCH 14, 2024

Along the way I encountered a couple of very successful companies: Starbucks, where I met a potential partner, Apple, where I went to get some repairs done on my iPhone and Chik-Fil-A, which was down the hall from the Apple store. What does this say about the creation of a new product or company?

Company 120

Company Technical Review Meeting Design 120

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Planview

AUGUST 14, 2024

Go Deeper: Finance as Champion of Transformation Given your background in software and technology companies, what significant changes have you observed in this field over the years? When I started, companies owned their own large data centers. How should companies respond to these changes?

Technical Review 72

Technical Review Company Change Software Review 72

Innovation Leader

JANUARY 5, 2021

Utility companies typically aren’t known for innovation. But Texas-based Reliant, a subsidiary of NRG Energy, and partner Google are forging a new path…

Competition 98

Competition Marketing Company Innovation 98

Leapfrogging

NOVEMBER 8, 2024

It’s not just about rolling out fancy new gadgets or services; it’s about rethinking how everything ticks in your company. Strategic planning maps out how you’ll crush your long-term goals, and stirring some innovation into the mix helps your business roll with whatever curveballs the market throws.

Innovation 113

Innovation Creativity Strategy Strategy 113

Planview

JULY 22, 2024

Phil Clark, Vice President at Parchment , has been instrumental in overseeing the company’s AI strategy and implementation. Embracing AI: The Key to Unlocking Business Growth and Competitive Edge AI plays a pivotal role in business transformation, significantly impacting productivity and decision-making.

Software Review 52

Software Review Technical Review Software Competition 52