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Disruption is not a strategy

Idea to Value

If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to “Disrupt” their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy. Disruption is a force which shapes markets.

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HBR Podcast on Disruptive Innovation

Idea to Value

Do you know what disruptive innovation is? No, I am not talking about every start-up trying to disrupt their industry. I am talking about the original theory of disruptive innovation, as outlined by Professor Clayton Christensen in his groundbreaking Harvard Business Review article in 1995.

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Green Innovation Shows New Markets Don’t Have to Be Disruptive

Harvard Business Review

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or.

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Breakthrough Innovation vs. Disruptive Innovation

IdeaScale

Aren’t breakthrough innovation and disruptive innovation the same thing? After all, the car, the telephone, the smartphone, the electric car, the solar panel, weren’t these all breakthroughs that were also disruptive? Breakthrough innovation is an innovation from inside a company that pushes something to the next level.

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China the story of innovation and disruption.

Paul Hobcraft

Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently. Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before.

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Why incremental innovation is so easy; disruptive is so difficult

Jeffrey Phillips

For me, one epiphany that happened this week was when I was thinking about how valuable truly disruptive innovation is, and why it is done so rarely. Then, there's the added question of why almost all disruptive innovation is typically undertaken by an industry upstart or outsider, rather than a company currently in the field.

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What Innovators Who Create New Markets Do Differently

Harvard Business Review

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

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