Company Innovation Processes Marketing 
Idea to Value
JULY 21, 2017
Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. However, there are more effective ways to innovate, as you will see further down this list. So what can you do about it?
Paul Hobcraft
MARCH 23, 2020
In any innovation process, these “proof points” become “go / no go” decisions. The innovation process becomes a clearly defined and well-disciplined one; it has to be. Today industrial companies produce 25% of our GDP, but their emissions also account for about 28% of global greenhouse emissions.
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IdeaScale
DECEMBER 12, 2019
During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so.
IdeaScale
APRIL 14, 2021
Open innovation is the concept that, in a world of mass-distributed knowledge, firms can and should partner with others to advance their goals. It is innovation by sharing both the risks and rewards of new research. Social Innovation. Process Innovation. Incremental Innovation. Business Innovation.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
Idea to Value
JANUARY 7, 2022
It might seem like a straightforward question, but it is fundamental to whether a company will end up succeeding at innovation or failing. After all, if innovation is so important, should it not get its own department? Companies that survive do both. Here are a couple of options seen at various companies over time.
Leapfrogging
AUGUST 25, 2021
Value Propositions determine why a company does what it does, and if you don’t have a clear vision of what matters to your business, you’ll never be able to develop solutions that truly resonate with your customers’ needs. . The post The Value Prop Canvas Tool Will Speed Up Innovation Processes in Your Business first appeared on.
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