Harvard Business Review

NOVEMBER 14, 2024

AI has been heralded — and put to use — as a groundbreaking new tool that companies can use in the budgeting process. But even companies that have embraced AI are still struggling with aspects of the budgeting process in today’s complex and rapidly changing business environment. Why is that?

Company 109

Company Data Tools Marketing 109

Idea to Value

JUNE 11, 2021

All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. The total market for the innovation is not viable. Many companies successfully innovate and develop products and services for extremely focused customer segments. Probably not. Quite the opposite.

Marketing 243

Marketing Competition Examples Innovation 243

IM Insights

NOVEMBER 10, 2024

The book explores how to effectively find Product/Market Fit when innovations are already built or at least partially developed without having factored in the market need properly. Étienne also shares how even seasoned entrepreneurs often realize their understanding of markets evolves significantly over time. [

Marketing 52

Marketing LEAN Analysis Strategy 52

Harvard Business Review

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 133

Marketing Culture Leadership Study 133

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 140

Marketing Innovation Disruption Industry 140

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Many global companies tend to overcome those challenges by minimizing their foreignness and assimilating into the local environments. However, maintaining and embracing foreignness can yield unforeseen advantages.

Competition 133

Competition Marketing Company Resources 133

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,

Marketing 134

Marketing Industry Technology Learning 134

Sopheon

NOVEMBER 30, 2021

Chemical companies must rethink a number of traditional business strategies to remain competitive. The post How Chemical Companies Maintain Market Share with Greater Customer Demands appeared first on Sopheon.

Marketing 104

Marketing Company Competition Strategy 104

Harvard Business Review

NOVEMBER 18, 2024

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or.

Disruption 107

Disruption Marketing Innovation Industry 107

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246

Report Marketing Software Idea Management 246

Harvard Business Review

NOVEMBER 12, 2024

When startups are deciding where to locate, many consider setting up shop in “tech clusters” that have developed labor markets for the specialized staff that startups need to grow. Yet these areas are dense with talent for a reason: It’s often due to the presence of large firms with whom these fledgling companies must compete.

Technical Review 85

Technical Review Company Study Marketing 85

Harvard Business Review

SEPTEMBER 30, 2024

Until the 1970s, corporate boards were dominated by inside directors — people employed by or affiliated with the company in some way. As of 2023, Spencer Stuart research found that 85% of directors are independent.

Company 106

Company Trends Study Strategy 106

Harvard Business Review

OCTOBER 6, 2023

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Marketing 130

Marketing Company Management Strategy 130

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. based companies. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based

Marketing 115

Marketing Generative AI Survey Learning 115

Christensen Institute

APRIL 26, 2022

In an interview with TechCrunch, David Yu, founder and CEO of e-commerce company Wasoko (formerly Sokowatch), explained that his company’s previous model “wasn’t efficient because Sokowatch couldn’t guarantee that the goods were delivered to the customer when they made orders.” .

Marketing 92

Marketing Company Learning System 92

Daniel Burrus

NOVEMBER 1, 2023

They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins.

Marketing 102

Marketing Competition Industry Company 102

Harvard Business Review

OCTOBER 13, 2023

Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 123

Marketing Groups Strategy Strategy 123

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Marketing 109

Marketing Strategy Strategy Study 109

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. Almost half of the companies included in the report indicated that they did not detect the fraudulent information before the person moved in. Dylan Lenz Founder and CEO, Naborly.

Marketing 264

Marketing Trends Report Industry 264

Qmarkets

AUGUST 1, 2024

The companies that excel are those that continuously explore new ideas, enhance their processes, and adapt to changing environments. This article delves into various types of company innovation, highlighting real-life examples of businesses that excel in these areas.

Examples 87

Examples Company Trends Idea Management 87

Christensen Institute

OCTOBER 11, 2022

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 105

Marketing Radical Innovation Innovation Industry 105

Harvard Business Review

OCTOBER 18, 2023

Lack of speed has been troubling companies for decades. Slow-moving companies increasingly will find themselves fighting for relevance or, in some cases, pure survival — and leaders know it. Slow-moving companies increasingly will find themselves fighting for relevance or, in some cases, pure survival — and leaders know it.

Company 128

Company Competition Data Marketing 128

Idea to Value

JUNE 22, 2021

Companies often create elaborate plans for what their projects are supposed to achieve once they are released. And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. .”, the sentiment also applies to innovation projects.

Marketing 218

Marketing Project Agile Innovation 218

Destination Innovation

DECEMBER 30, 2019

How do you choose which of your great ideas should get the money and people needed to bring it to market? Many companies do this with software products which allow people to comment or vote on ideas – and this is fine. The post An Innovation Market Can Find Your Next Winner appeared first on Destination Innovation.

Marketing 236

Marketing Brainstorming Innovation Project 236

Harvard Business Review

OCTOBER 1, 2024

Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers. Researchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years.

Company 111

Company Data Project Design 111

Brunner

OCTOBER 1, 2024

Some accounts might be in market, ready to make a purchase decision. Some might be out of market, happy with their current partnerships. Account-based marketing (ABM). Account-Based Marketing (ABM) is a strategic approach that aligns marketing and sales to a set of prospective accounts. What is ABM?

Marketing 52

Marketing Data Engagement Groups 52

Harvard Business Review

MARCH 8, 2024

Companies like Costco, Salesforce, Amazon, and Patagonia demonstrate the power of understanding and capitalizing on unique market differentiators. Strategic clarity is more than operational proficiency; it’s about deeply recognizing a company’s distinctive strengths and aligning every operation with this core identity.

Company 125

Company Competition Leadership Marketing 125

Idea to Value

MARCH 29, 2021

It turns out that in order to keep consumers buying products year after year, some companies are actually deliberately reducing the quality of their products. In some especially nefarious situations, these companies may be updating their products through software even after you bought them, in order to make the performance worse.

Company 282

Company Software Industry Video 282

Business and Tech

SEPTEMBER 29, 2021

COVID-19 has revolutionized the way most people live and work, leading to a stark shift in how companies perceive and support employee mental health. Even if a company did increase mental health support, our research indicates it may be temporary. This article has been paid for by Modern Health.

Report 241

Report Company Survey Leadership 241

Harvard Business Review

NOVEMBER 15, 2023

Whether you call it propaganda or greenwashing, companies have long used marketing to tout the good they do for the environment while obfuscating any negative externalities of their businesses.

Company 122

Company Groups Data Marketing 122