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What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
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Speaker: Cheryl Perkins, Founder and President, Innovationedge
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The image here is the list of exactly which capabilities your company needs to succeed at innovation. Almost every business leader will tell you that they value innovation and that it is a positive & important factor for their company. Now, I’m going to outline step by step what enables a company to deliver those ideas.
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