Company Marketing Project 
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
Idea to Value
FEBRUARY 4, 2025
You may know that in addition to my work on innovation and creativity , I work as a professional Project Manager. As I’ve just finished leading an 18-month project, I am reflecting on how project management and leading teams is changing as Artificial Intelligence becomes more common in the workplace. Let’s dive in.
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Idea to Value
NOVEMBER 7, 2022
This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.
Leapfrogging
MARCH 19, 2025
McKinsey Seven Degrees of Freedom for Growth: A Practical Guide for Strategy Projects The Seven Degrees of Freedom for Growth is a strategic framework developed by McKinsey & Company to help organizations identify and prioritize growth opportunities. Gaining New Customers in Existing Markets Capturing additional market share.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
Leapfrogging
MARCH 19, 2025
Mullin’s Seven Domains Model: A Practical Guide for Strategy Projects The Seven Domains Model , developed by John Mullins , is a strategic framework designed to help entrepreneurs, business leaders, and investors evaluate the viability of a new business venture or strategic initiative.
Leapfrogging
MARCH 19, 2025
Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning. What is Kotler’s Pricing Strategy?
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In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. It will show you what embedded analytics are and how they can help your company. Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate.
Speaker: Paul Heller
Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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