Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,

Marketing 134

Marketing Industry Technology Learning 134

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 84

Software Marketing Company Industry 84

Qmarkets

AUGUST 1, 2024

The companies that excel are those that continuously explore new ideas, enhance their processes, and adapt to changing environments. This article delves into various types of company innovation, highlighting real-life examples of businesses that excel in these areas.

Examples 87

Examples Company Trends Idea Management 87

Business and Tech

MARCH 25, 2022

A panel of retail experts share their insights on the future of retail technology, the challenges it poses, and how it can be utilized to improve the customer experience and boost profits. Dr. Rusty Bishop Chief Marketing Officer, Bigtincan. What are the main types of resources that retail companies are in dire need of right now?

Technology 246

Technology Industry Data Tools 246

Harvard Business Review

NOVEMBER 19, 2024

Three operational differences that allow them to make the most of the technology.

Company 102

Company Technology Generative AI Artificial Inteligence 102

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. How has technology helped empower the modern property manager? Barbara Corcoran: Real estate technology is booming, and for good reason. Dylan Lenz Founder and CEO, Naborly.

Marketing 264

Marketing Trends Report Industry 264

Business and Tech

MARCH 25, 2022

A panel of retail experts share their insights on the future of retail technology, the challenges it poses, and how it can be utilized to improve the customer experience and boost profits. Dr. Rusty Bishop Chief Marketing Officer, Bigtincan. What are the main types of resources that retail companies are in dire need of right now?

Technical Review 246

Technical Review Technology Industry Data 246

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. based companies. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based

Marketing 115

Marketing Generative AI Survey Learning 115

eZassi

OCTOBER 31, 2024

Sensors Rank as a Critical Component for Industry Innovation and Competitiveness Sensor technology is transforming industries by providing real-time monitoring of supply chains, product quality, and consumer interactions. This technology is vital for improving performance and operational readiness in the sector.

Technology 52

Technology Trends Case Study Artificial Inteligence 52

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 140

Marketing Innovation Disruption Industry 140

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Many global companies tend to overcome those challenges by minimizing their foreignness and assimilating into the local environments. However, maintaining and embracing foreignness can yield unforeseen advantages.

Competition 133

Competition Marketing Company Resources 133

Paul Hobcraft

OCTOBER 2, 2023

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? This involves moving computing power, data storage, and decision-making to the edge of operations.

Design Thinking 147

Design Thinking Technical Review Design Technology 147

Qmarkets

JULY 18, 2024

Technology is one of the biggest driving factors of innovation – whether it’s the steam engine that fueled the industrial revolution or the microprocessors fueling the current Generative AI boom. This article will delve into the importance of managing technology innovation within the broader scope of business innovation.

Innovation Management 52

Innovation Management Technology Strategy Strategy 52

Brunner

OCTOBER 1, 2024

Some accounts might be in market, ready to make a purchase decision. Some might be out of market, happy with their current partnerships. Account-based marketing (ABM). Account-Based Marketing (ABM) is a strategic approach that aligns marketing and sales to a set of prospective accounts. What is ABM?

Marketing 52

Marketing Data Engagement Groups 52

Entrepreneur - Innovation

FEBRUARY 13, 2023

According to Steakholder Foods' website, the 3D printed meat that the company's proprietary technology helps to print is "made up of muscle and fat tissue grown from animal cells and being developed to be indistinguishable from farm-raised meat in taste, texture and smell"

Technology 75

Technology Marketing Company 75

Christensen Institute

APRIL 18, 2024

There is nothing automatic about the “progress” part of technological progress. In fact, they show that in many cases, new technologies often have deleterious effects on workers and society as the technologies tend to exacerbate inequality, increase pollution, and reduce standards of living.

Marketing 93

Marketing Technology Industry Examples 93

Christensen Institute

APRIL 26, 2022

In an interview with TechCrunch, David Yu, founder and CEO of e-commerce company Wasoko (formerly Sokowatch), explained that his company’s previous model “wasn’t efficient because Sokowatch couldn’t guarantee that the goods were delivered to the customer when they made orders.” .

Marketing 92

Marketing Company Learning System 92

Paul Hobcraft

NOVEMBER 24, 2021

I have been virtually attending the Siemens SPS Event this week taking technology, inspiration and connected innovation to a new level. This association provides me with a significant focus on what they are doing in a rapidly changing market for mobility, smart infrastructures for cities and grids, and their digital industries business.

Technology 130

Technology Industry Innovation Collaboration 130

Business and Tech

AUGUST 26, 2021

” I’ve used this exercise both in my boutique hotel company, Joie de Vivre, as well as at Airbnb. Which technologies have you seen make the biggest impact on hospitality recovery efforts during the ongoing pandemic? How are these technologies helping to meet the evolving consumer demands and trends?

Technology 246

Technology Strategic Thinking Exercises Trends 246

Daniel Burrus

NOVEMBER 1, 2023

They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins.

Marketing 102

Marketing Competition Industry Company 102

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

IdeaScale

SEPTEMBER 26, 2019

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. How can you take advantage of the new technology? Rilind Elezaj, Digital Marketer. The power of social media.

Technical Review 164

Technical Review Technology Management Internet of things 164

Innovators Alliance

DECEMBER 22, 2021

ZoomInfo Technologies has blasted its way onto the scene with their must-have tool ZoomInfo. The company started out building its data in niche markets, ensuring it was up to date and complete, and then moved over to more and more markets as it grew. How does ZoomInfo deliver such high-quality data?

Technology 98

Technology Artificial Inteligence Data Tools 98

Jeffrey Phillips

FEBRUARY 27, 2019

Digital transformation - a "third wave" of information technology that creates an entirely new way to capture real time data and perhaps make sense of that data on the fly, could radically change how businesses operate, how they make money and how they interact with customers, consumers and suppliers.

Technology 171

Technology Strategy Strategy Artificial Inteligence 171

Business and Tech

DECEMBER 8, 2021

In an expansive interview, real estate expert Steve Weikal explains how technology is changing the housing market for the better. The real estate market is being driven by unprecedented amounts of venture capital. Sometimes we joke that the real estate industry still runs off of a 41-year-old technology called the spreadsheet.

Technical Review 130

Technical Review Technology Management Software Review 130

Planview

AUGUST 14, 2024

Go Deeper: Finance as Champion of Transformation Given your background in software and technology companies, what significant changes have you observed in this field over the years? When I started, companies owned their own large data centers. How should companies respond to these changes?

Technical Review 72

Technical Review Company Change Software Review 72

Destination Innovation

MAY 24, 2018

Sometimes the idea is tremendous but it fails because of the current state of technology or infrastructure. Zenith then introduced a remote device using ultrasound which worked better but the very high frequencies drove pet dogs crazy – something the company would not have anticipated when testing the idea in their research centre.

Technology 191

Technology Design Company Marketing 191

Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

Software 62

Software Software Engineering Marketing Internet of things 62

Qmarkets

OCTOBER 9, 2024

By engaging with startups or launching new business initiatives, companies can tap into fresh ideas, cutting-edge technologies, and untapped market opportunities. The goal is often to gain access to new technologies or markets that align with the company’s core business.

Innovation Programs 105

Innovation Programs Trends How To Software 105

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Idea to Value

OCTOBER 8, 2020

We discuss how challenging it is to develop completely new technology, the difficulty in describing its value and marketing it, and getting buy in for innovation processes in your company. In today’s episode of the Idea to Value podcast, we speak with the creator of the Bose Noise-cancelling headphones, John Carter.

Technology 147

Technology Design Product Development Leadership 147