First-Mover or Fast-Follower: Which is the right innovation strategy for you?
Idea to Value
APRIL 12, 2022
In comparison, of the companies which were fast followers in those categories (and which entered on average 13 years after the pioneers), only 8% failed. And competition has its advantages. After all, when someone copies what you have in the market, they are copying the artifact of your past effort.
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