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Today, almost every industry is vulnerable to the effects of digitization and to what Accenture calls “Big Bang Disruption.” The industries most susceptible to disruption are those selling information-based services that can be delivered digitally – and a perfect example is the insurance industry. Disruptive innovation'
But marketing spend on mobile pales in comparison to time spent there by consumers. The key reason behind this hesitation is the speed at which mobile reached scale, coupled with the unrelenting pace of disruption in the mobile ecosystem. Advertising and the Internet of Things. Television's Future Has a Social Soundtrack.
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