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Go-to-Market Strategy Template for Business

Leapfrogging

What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.

Marketing 130
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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.

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Recognizing the distinguishing points of Innovation Ecosystems

Paul Hobcraft

Is it access to knowledge, markets, opinions or is it spreading risk and resource sharing or enabling the flows in knowledge, ideas, capital- what else really distinguishes it and makes it a must to have. The ability to access cutting-edge research, market insights, and technical know-how from a wide network is a key driver of innovation.

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The Ultimate Competitive Advantage: Investing in Your Employees

Business and Tech

Employees overwhelmingly prefer hybrid models of work and enjoy more power in the job market than ever before. A competitive advantage. Company culture is also changing with the times, and has become the most effective way companies can attract—and retain—top talent. The way we work is changing.

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.

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70-20-10 Innovation Rule Template

Leapfrogging

It proposes that approximately 70% of innovation investment should focus on improving existing products and processes, 20% on expanding into adjacent markets or offerings, and 10% on exploring transformative, disruptive ideas that could redefine the business. Encourage a culture of innovation without overwhelming resources.

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McKinsey 7S Model Framework for Business Strategy

Leapfrogging

The model consists of seven interconnected components : Hard Elements (Tangible and Measurable) Strategy The companys plan for achieving long-term competitive advantage. Soft Elements (Intangible and Culture-Driven) Shared Values The companys core beliefs, culture, and guiding principles. Lead Successful Strategy Projects!

Strategy 130
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.