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What is Competitive Analysis? Competitive Analysis: A Practical Guide for Strategy Projects What is Competitive Analysis? Competitive Analysis is a structured framework that enables organizations to evaluate their position in the market by assessing competitors strengths, weaknesses, strategies, and performance.
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When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.
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Unlike simpler portfolio management models, the GE McKinsey Matrix evaluates business performance based on two key dimensions : Industry Attractiveness Evaluates the external market potential, growth rate, and competitive forces. Improves Competitive Positioning Identifies areas where businesses can gain a competitive edge.
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Value Disciplines Model: A Practical Guide for Strategy Projects The Value Disciplines Model , developed by Michael Treacy and Fred Wiersema , is a strategic framework that helps organizations identify and pursue a distinctive competitive strategy. Strengthening competitive differentiation in the market.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates! Join Neal Boornazian and Nancy Harhut in this exclusive session to discover several proven, actionable strategies to leverage behavioral science in your direct mail today!
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Enhance competitive positioning and market leadership. Encouraging long-term thinking and sustainable competitive advantage. Each element of the diamond contributes to a holistic, actionable strategy that aligns with business goals and competitive dynamics. Ensure all elements of strategy are aligned and integrated.
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Identifying and managing these factors ensures that companies allocate resources efficiently, mitigate risks, and maintain a competitive advantage. Adapt to market changes while maintaining core competitive strengths. Strengthens competitive positioning Ensures the company excels in key areas that differentiate it from competitors.
Core Competence Analysis: A Practical Guide for Strategy Projects Core Competence Analysis is a strategic framework used to identify an organizations unique strengths that provide a competitive advantage. Improve operational efficiency Eliminating distractions that dont contribute to competitive advantage.
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These degrees of freedom represent different pathways organizations can pursue to achieve sustainable growth and competitive advantage. Improving competitive positioning and long-term sustainability. The Seven Degrees of Freedom for Growth: Selling More to Current Customers Expanding revenue by increasing sales to existing customers.
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For example, Patagonia has built its business model around the TBL, ensuring ethical labor practices, environmental conservation, and financial stability. Without a TBL approach, businesses risk losing competitive advantage, regulatory compliance issues, and reputational damage. Enhance brand reputation and stakeholder trust.
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For example, a healthcare startup using SOAR Analysis may focus on its cutting-edge AI-driven diagnostics (Strength), increasing demand for digital healthcare (Opportunity), vision to become the leading telehealth provider (Aspirations), and patient satisfaction rates as a success metric (Results). What makes our products or services unique?
For example, McDonalds successfully applies the CAGE Distance Framework by adapting its menu and marketing strategies to cultural and economic differences in global markets. Strengthening international brand presence and competitiveness. Strengthens International Competitive Positioning Helps companies differentiate in global markets.
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For example, IBM has successfully used the Balanced Scorecard to align its technology strategy with customer needs, internal efficiency, and long-term financial performance. For example, Google applies the Balanced Scorecard to track innovation efforts, user experience improvements, and workforce productivity, alongside financial metrics.
For example, Shell Oil has used scenario planning for decades to navigate uncertainties in the energy industry, helping the company adapt to fluctuations in oil prices, environmental policies, and geopolitical conflicts. Strengthens competitive advantage Enables companies to anticipate industry shifts ahead of competitors.
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