IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 145

Marketing Strategy Strategy Competition 145

Idea to Value

APRIL 20, 2021

How sure are you that your products are better than the competition? This story shows how an entire industry was so convinced of their superiority that they weren’t even aware that they were being overtaken. It is about the French wine industry, and then the global wine industry.

Disruption 166

Disruption Industry Report Meeting 166

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 145

Marketing Industry Technology Learning 145

Paul Hobcraft

FEBRUARY 19, 2023

Firstly why are business ecosystems emerging as a real competitive force? It is not one single product that is chased in crowded, highly competitive fields. The increasing value of participating in ecosystems allows for large and small organizations to create, scale, and serve markets in ways unimaginable previously.

Innovation 334

Innovation Collaboration Competition Engagement 334

Paul Hobcraft

NOVEMBER 22, 2020

Atos offers its first international student competition dedicated to technological innovation. This is their first international student competition dedicated to technological innovation. The 2021 winning team will receive €10,000 to help them bring their app to the market and the two finalists respectively €5,000 and €3,000.

Innovation 329

Innovation Competition Technology Industry 329

IdeaScale

SEPTEMBER 8, 2023

Table of Content What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment.

Analysis 130

Analysis Marketing Trends Competition 130

Idea to Value

AUGUST 10, 2023

This is typically a product or service that has an established presence in the market and is likely to have competitors offering similar solutions. These improvements often aim to strengthen your position within an already defined market. However, its potential for growth is usually limited to the boundaries of the existing market.

Marketing 130

Marketing Industry Examples Leadership 130

Business and Tech

DECEMBER 14, 2021

As the end of prohibition approaches, the cannabis industry must work together to make ours an industry to be emulated by others, and ensure U.S. Morgan Fox Media Relations Director, NCIA (National Cannabis Industry Association). Empowering the industry.

Industry 130

Industry Policies Conference Engagement 130

IdeaScale

APRIL 14, 2021

This includes changes in technique, equipment, or software that help an organization remain competitive in the marketplace. The goal is to completely change how an industry or market functions, putting the innovator at the center. . This helps a company stay competitive or increase its position in the market.

Radical Innovation 264

Radical Innovation Open Innovation Innovation Social Innovation 264

Idea to Value

JULY 15, 2020

If you manage to get the timing just right, your innovations will obviously benefit from huge tailwinds when entire industries are transitioning from the old to the new with you riding at the top of the wave. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. Being too early.

Innovation 248

Innovation Industry Technology Marketing 248

Idea to Value

NOVEMBER 28, 2022

One of industry standard answers comes from research by Deloitte Partners Bansi Nagji and Geoff Tuff, in their groundbreaking 2012 article in Harvard Business Review: Managing your innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets.

Project 289

Project Innovation Report Software Review 289

Daniel Burrus

NOVEMBER 1, 2023

In today’s economy, most organizations are locked in fierce competition with others in their industry. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. Why is competition so fierce, and why do profits seem to continuously decline?

Marketing 102

Marketing Competition Industry Company 102

Paul Hobcraft

JULY 7, 2021

This is becoming the game for a few to make money, corner markets, dominate and want to achieve monopolistic positions, and not worry over the wealth creation aspects of creating jobs, building communities, and cherishing certain values. Competition fell away; they went into troughs of uninspiring innovation for some time.

Creativity 307

Creativity Innovation Industry Disruption 307

Paul Hobcraft

MAY 19, 2021

For advanced batteries, this pathway to commercialisation is being funded by capital markets. In the IEA opinion, they believe and understand that technologies available on the market today provide nearly all the emission reductions required by 2030 in the Net-Zero plan to put the world on track for net-zero emissions by 2050.

Innovation 345

Innovation Report Technology Policies 345

Idea to Value

MARCH 29, 2021

Now normally we would expect that in an open market, innovation and competition between companies would work to continuously improve the quality of their products , resulting in a better selection for consumers. At that point, no factory was producing bulbs lasting more than 1,500 hours.

Company 281

Company Software Industry Video 281

Harvard Business Review

NOVEMBER 18, 2024

Nondisruptive creation, an approach to innovation that is comfortably familiar without being fully familiar, could open up a profitable path for industries while you address environmental concerns, allowing you to achieve positive-sum outcomes for your company, your industry, and society without compromising either or.

Disruption 141

Disruption Marketing Innovation Industry 141

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 264

Strategy Strategy Technical Review Innovation 264

Idea to Value

APRIL 22, 2022

So instead of trying to do all of your innovation activities within your departments and only launch the final product to the market when it is ready, examples of Open Innovation may include: Setting challenges where external parties or individuals can suggest solutions. Collaborating with a startup on a specific new challenge.

Open Innovation 268

Open Innovation Innovation Collaboration Company 268

Idea to Value

MARCH 16, 2021

Perhaps the increase in remote working is bringing a different change to the fashion market. The new “Zoom Business Casual” But perhaps there is a wider trend here, which brings to light how the men’s fashion market has a new competitor: Zoom. It is not just other companies who produce what you do.

Video 170

Video Competition Trends Software 170

Paul Hobcraft

OCTOBER 17, 2024

Is it access to knowledge, markets, opinions or is it spreading risk and resource sharing or enabling the flows in knowledge, ideas, capital- what else really distinguishes it and makes it a must to have. The ability to access cutting-edge research, market insights, and technical know-how from a wide network is a key driver of innovation.

Technical Review 140

Technical Review Innovation Policies Collaboration 140

Idea to Value

MAY 12, 2020

Has someone else solved a similar problem in another industry or domain? Your industry most likely has rules and regulations. They can be turned into a source of competitive advantage. In these kinds of environments, constraints can even become a source of competitive advantage. Embrace constraints. Dig deeper.

Innovation 282

Innovation Creativity Competition Industry 282

Paul Hobcraft

AUGUST 26, 2024

Finding your optimal positioning: Central to value creation and market operations. Addressing complex, industry-wide challenges leading to a shift in momentum, growth and different market opportunities. Leveraging combined market power for mutual benefit, gaining broader insights into market scope and dimensions.

Competition 148

Competition Marketing Engagement Industry 148

Paul Hobcraft

OCTOBER 3, 2016

There are many outside our existing organizations, standing impatiently at the gates, waiting to come in and take over with market breaking concepts through different business models. Yet the prize can be a sustaining competitive position unable to be matched due to this ecosystem lock-in of vested parties. The Status Quo is history.

Collaboration 273

Collaboration Technical Review Disruption Innovation 273

Jeffrey Phillips

JUNE 17, 2019

Interesting and disruptive innovation More valuable and far more risky are different types of innovation, those that achieve true breakthroughs or disrupt existing markets or industries, or create something really new and different. That's why incremental innovation is so valued, and also why it is so dangerous.

Disruption 184

Disruption Innovation Industry Analysis 184

Destination Innovation

OCTOBER 10, 2023

How can you differenitate your business from the competition? Nintendo introduced a major innovation with motion controls in the Wii gaming console, revolutionizing the gaming industry. This innovation made Dyson a leader in the industry. Let’s look at some examples of lateral thinking in business strategy and innovation.

Strategy 176

Strategy Strategy Software Policies 176

Paul Hobcraft

JUNE 16, 2023

Let me provide these: Increased agility : Embracing a Composable Innovation Enterprise Framework enables organizations to be more agile in responding to market changes and customer needs. It allows them to harness emerging technologies, rapidly adapt to changing market dynamics , and proactively identify and address customer needs.

Agile 183

Agile Collaboration Innovation Competition 183

Jeffrey Phillips

JANUARY 14, 2021

Of course, innovation can span a range of impacts and outcomes, from very incremental product innovation to industry changing business model innovation. One of my favorite frameworks for thinking about strategy is Treacy's 3 competitive positions , which are competitive positions that are simplified from Michael Porter's work.

Strategy 219

Strategy Strategy Policies Innovation 219

Paul Hobcraft

JULY 19, 2022

The anticipated outcome is “incremental” change, easily adopted by existing customers and no real threat to the market, competitors or the industry. This innovation is based on existing capabilities with the intent of maintaining or growing existing shares in the existing markets.

Change 174

Change Technical Review Disruption Innovation 174

Idea to Value

MAY 18, 2020

I recently met with a very successful company that is seen as a highly innovative global pioneer that others in their industry, which is facing many structural headwinds and inevitable changes, look up to. There’s a lot of talk about “the end of sustainable competitive advantage” , and for good reason.

Underperforming Technical Team 362

Underperforming Technical Team Innovation Ideation Culture 362

Paul Hobcraft

AUGUST 1, 2018

Ecosystem co-operations can allow you to align with others, totally outside your existing relationships, so you can enter new markets, explore new concepts and design, that would have been impossible as an individual organization. The race is to gain advantage and often try to dominate and influence the future direction a market will take.

Collaboration 241

Collaboration Design Innovation Technical Review 241