Competition Innovation Marketing 
Leapfrogging
FEBRUARY 20, 2025
What is Competitive Analysis? Competitive Analysis: A Practical Guide for Strategy Projects What is Competitive Analysis? Competitive Analysis is a structured framework that enables organizations to evaluate their position in the market by assessing competitors strengths, weaknesses, strategies, and performance.
Leapfrogging
FEBRUARY 20, 2025
What is Competitive Landscape Analysis? Competitive Landscape Analysis: A Practical Guide for Strategy Projects What is Competitive Landscape Analysis? Competitive Landscape Analysis is a structured framework used to evaluate the external business environment by analyzing market trends, industry dynamics, and key competitors.
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Leapfrogging
APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Brand Pyramid in Marketing Strategy The Brand Pyramid is especially useful for positioning a brand, launching new products, or rebranding. What is a Brand Pyramid?
Idea to Value
NOVEMBER 12, 2020
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. You need the ability to adapt to change, and innovate, faster. Why does pace of innovation matter?
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Save time and focus on driving innovation. Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven.
Leapfrogging
MARCH 26, 2025
What is Outcome Driven Innovation? Outcome Driven Innovation (ODI) is a customer-centric framework that helps organizations develop and refine products or services based on clearly defined customer needs. This structured, data-driven approach reveals innovation opportunities that might otherwise remain hidden.
Paul Hobcraft
OCTOBER 17, 2024
What distinguishes an Innovation Ecosystem from Open Innovation? Within a short series about Innovation Ecosystems this post asks what really are the distinct differences within innovation ecosystem thinking and design, to provide a set of common distinguishing points to move from “just” open innovation.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
Speaker: Cory Skinner, Founder and CEO of FactR
From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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