Idea to Value

NOVEMBER 12, 2020

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.

Competition 284

Competition Innovation Software Marketing 284

Business and Tech

DECEMBER 16, 2021

The rental market is volatile — and competitive. You see a pretty significant premium for in-unit washers and dryers,” says Matt Conn, global marketing director, commercial laundry product development and marketing at Whirlpool Corporation. To get the most out of your property, offer what tenants want. In-unit features.

Competition 246

Competition Trends Marketing Product Development 246

Business and Tech

APRIL 8, 2022

Employees overwhelmingly prefer hybrid models of work and enjoy more power in the job market than ever before. A competitive advantage. Gaining that competitive advantage involves addressing what Koslow calls the three “pillars” of a healthy company culture: community, purpose, and growth. The way we work is changing.

Competition 246

Competition Technical Review Software Review CTO 246

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 145

Marketing Strategy Strategy Competition 145

Idea to Value

JUNE 11, 2021

All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. They might perform better than the competition. The total market for the innovation is not viable. They might even have high profit margins due to their exclusivity. Probably not.

Marketing 243

Marketing Competition Examples Innovation 243

IdeaScale

MARCH 10, 2024

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. Here are ten game-changing strategic marketing Here are ten game-changing strategic marketing

Marketing 130

Marketing Change Trends Competition 130

IdeaScale

DECEMBER 10, 2023

In today's competitive business world, it's no longer enough to rely on traditional marketing methods to grow your brand and engage with your audience. To stand out from the competition, you need to adopt innovative marketing ideas. In this [.]

Engagement 130

Engagement Marketing Competition Innovation 130

IdeaScale

SEPTEMBER 8, 2023

Table of Content What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment.

Analysis 130

Analysis Marketing Trends Competition 130

Idea to Value

JANUARY 27, 2021

But in most cases, this is not a company’s real competition. Target companies or consumers in the market who are not using any product or service similar to yours. In a variety of situations and markets, the people not using a category of product will far outnumber those who do. This is the huge, invisible target market.

Competition 166

Competition Video Software Marketing 166

Christensen Institute

OCTOBER 5, 2023

In our last Thursday Theory Tips piece, we explored disruption as a theory of competition. In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. Nations are built from markets.

Tips 98

Tips Marketing Disruption Competition 98

Daniel Burrus

NOVEMBER 1, 2023

In today’s economy, most organizations are locked in fierce competition with others in their industry. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. Why is competition so fierce, and why do profits seem to continuously decline? But why is this?

Marketing 102

Marketing Competition Industry Company 102

IM Insights

NOVEMBER 10, 2024

The book explores how to effectively find Product/Market Fit when innovations are already built or at least partially developed without having factored in the market need properly. He makes a strong case for continuous iteration as the key to staying relevant in today’s hyper-competitive landscape. [02:30]

Marketing 52

Marketing LEAN Analysis Strategy 52

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself. Dylan Lenz Founder and CEO, Naborly. Kulveer Taggar Co-Founder and CEO, Zeus Living.

Marketing 264

Marketing Trends Report Industry 264

IdeaScale

JUNE 25, 2023

In today's rapidly evolving market, it is essential for businesses to understand the principles of disruptive innovation to stay competitive. The concept of disruptive innovation was coined by Clayton Christensen in his groundbreaking book, The Innovator's Dilemma.

Disruption 130

Disruption Marketing Competition Innovation 130

Christensen Institute

SEPTEMBER 21, 2023

Disruption, a theory of competition Recently, one of my colleagues framed disruption in a way that truly helped me better understand the theory. She called it a theory of competition. If an entrant to the market can successfully do this, then they are more likely to beat the incumbents.

Competition 59

Competition Disruption Tips Marketing 59

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 134

Marketing Industry Technology Learning 134

Innovation Excellence

APRIL 15, 2024

GUEST POST from Greg Satell One of the most rewarding things about writing my book Mapping Innovation was talking to the innovators themselves. All of them were prominent (one recently won the Nobel Prize), but I found them to be the among the kindest and most generous people you can imagine, nothing like the difficult […]

Competition 110

Competition Innovation Marketing Leadership 110

Cascade Strategy

DECEMBER 7, 2022

Market intelligence and monitoring are no longer a luxury reserved for a few visionaries and innovators. Every company and every department has to deal with fierce competition.

Competition 52

Competition Analysis How To Disruption 52

IdeaScale

MARCH 28, 2019

Unlike many product or process innovations, business model innovation can upend old markets and create new ones. They explore adjacent businesses or markets and may exit the core business altogether. These companies place careful bets on novel applications of competitive advantage in new markets.

Competition 174

Competition Video Disruption Innovation 174

Brunner

APRIL 24, 2020

Those with strong data science capabilities should not only be able to retain current business, but be a competitive resource on projects traditionally in the domain of the consultancies. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

Competition 60

Competition Marketing Engagement Technical Review 60

ITONICS

FEBRUARY 29, 2024

As industry boundaries continue to diminish, competition today is more likely to come from any direction. Therefore, staying ahead of direct, indirect, or future competitors is vital to achieving your desired market position.

Competition 36

Competition Tools Marketing Industry 36

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 123

Marketing Groups Strategy Strategy 123

Harvard Business Review

NOVEMBER 18, 2024

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or.

Disruption 107

Disruption Marketing Innovation Industry 107

The Human Factor

AUGUST 15, 2024

image source 47% of small-business owners manage their marketing efforts themselves. In today’s competitive landscape, small businesses need to think creatively to capture the attention of potential customers. Conclusion Standing out in a crowded market requires creativity and a willingness to think outside the box.

Marketing 36

Marketing Creativity Strategy Strategy 36

Sopheon

NOVEMBER 30, 2021

Chemical companies must rethink a number of traditional business strategies to remain competitive. The post How Chemical Companies Maintain Market Share with Greater Customer Demands appeared first on Sopheon.

Marketing 104

Marketing Company Competition Strategy 104

Cascade Strategy

MAY 31, 2022

Like most organizations, we're always striving to find a competitive advantage that propels us in front of our competitors. But, even when you create a competitive advantage, oversaturated markets and technological advancements mean it's never long before competitors are able to replicate your competitive advantage.

Competition 52

Competition How To Analysis Tools 52

Paul Hobcraft

AUGUST 26, 2024

Finding your optimal positioning: Central to value creation and market operations. Addressing complex, industry-wide challenges leading to a shift in momentum, growth and different market opportunities. Leveraging combined market power for mutual benefit, gaining broader insights into market scope and dimensions.

Competition 147

Competition Marketing Engagement Industry 147

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Planview

JULY 22, 2024

Embracing AI: The Key to Unlocking Business Growth and Competitive Edge AI plays a pivotal role in business transformation, significantly impacting productivity and decision-making. These capabilities collectively drive business growth, operational efficiency, and competitive advantage in a rapidly evolving market.

Software Review 52

Software Review Technical Review Software Competition 52

Brunner

JUNE 17, 2024

B2B marketing leaders from all types of industries shared insights, examples, and light-bulb moments about the latest in B2B thinking at this year’s ANA Masters of B2B Marketing Conference last week in Naples, Fla. Brand-to-demand is the insight that your buyer is not in the market for your product 95% of the time.

Marketing 52

Marketing Conference Tools Competition 52