Leapfrogging
FEBRUARY 20, 2025
What is Competitive Analysis? Competitive Analysis: A Practical Guide for Strategy Projects What is Competitive Analysis? Competitive Analysis is a structured framework that enables organizations to evaluate their position in the market by assessing competitors strengths, weaknesses, strategies, and performance.
Leapfrogging
FEBRUARY 20, 2025
What is Competitive Landscape Analysis? Competitive Landscape Analysis: A Practical Guide for Strategy Projects What is Competitive Landscape Analysis? Competitive Landscape Analysis is a structured framework used to evaluate the external business environment by analyzing market trends, industry dynamics, and key competitors.
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Leapfrogging
APRIL 15, 2025
What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to enter and grow in new geographic regions, whether across cities, states, countries, or continents. The strategy goes beyond simply opening a new location or launching an ad campaign in a different area.
Leapfrogging
APRIL 15, 2025
What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that outlines four key elements businesses must consider to successfully market a product or service: Product, Price, Place, and Promotion. Introduced by marketing professor E.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Leapfrogging
APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Brand Pyramid in Marketing Strategy The Brand Pyramid is especially useful for positioning a brand, launching new products, or rebranding. What is a Brand Pyramid?
Leapfrogging
APRIL 17, 2025
Pay-per-click (PPC) marketing is a digital advertising model where advertisers pay a fee each time their ad is clicked. Why Pay-Per-Click (PPC) Strategy is Important in Marketing PPC is a powerful channel for businesses looking to generate fast results , gain visibility in competitive markets, or support time-sensitive promotions.
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Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Advertiser: ZoomInfo
How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite.
Advertiser: ZoomInfo
Intensifying competition. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.
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The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data. Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next?
Advertiser: ZoomInfo
That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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