Harvard Business Review

MARCH 18, 2011

Much is being written about the impact that new communication technologies and channels (blogs, Facebook, Twitter, YouTube) have on traditional marketing. And this will require changes in product strategy. The dark side is increased exposure to negative shocks due to founded or unfounded rumors.

Product Innovation 17

Product Innovation Technical Review Change Software Review 17

Harvard Business Review

AUGUST 9, 2018

After years of working in tech startups, which strive to transform underdog status into competitive advantage, I dove into the nonprofit world. I call this approach nonprofit judo , a reference to the martial art that emphasizes how an apparently disadvantaged player can succeed through a strategy that turns weaknesses into strengths.

Strategy 15

Strategy Strategy Technical Review Product Strategy 15

Harvard Business Review

FEBRUARY 16, 2016

Can you blame elected officials for seeing tech-based growth as risky? companies to invest in innovation and tech-based capital equipment. Still others will decry productivity growth for its supposed disruptive impact on workers. It is past time for this obsession to change. If the U.S.

Policies 14

Policies Artificial Inteligence Software Technology 14

Harvard Business Review

OCTOBER 17, 2017

But they have certainly not repealed the timeless rules of strategy. Yet for too many entrepreneurs, especially those steeped in tech and devoted to product, strategy often seems to be an afterthought. In what dimensions is your solution better than the competition? Where is it at parity? Where is it worse?

Strategy 15

Strategy Strategy Artificial Inteligence Big Data 15

Harvard Business Review

JUNE 13, 2014

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. That’s what “brand-led” means.

Entrepreneurship 12

Entrepreneurship Agile Marketing Strategy 12

Harvard Business Review

OCTOBER 27, 2016

When productivity starts to slide, it’s not always easy to pinpoint the cause. Could it be that the technology’s not up to the job? The partners were concerned about levels of staff productivity and performance relative to the competition. So have a review of these decisions. What could be the cause?

Software Review 14

Software Review Technical Review Software Design 14

Harvard Business Review

MAY 2, 2013

A digital ecosystem is a business community of organizations and individuals transacting across a distributed, adaptive, open, social, technical system with collaboration, transparency, constant evolution, self-organization, scalability and sustainability. What does it mean to view innovation as the only competitive advantage?

Technical Review 8

Technical Review Agile Competition System 8

Harvard Business Review

MARCH 14, 2016

But now digital technologies allow companies to globalize in a leaner and less capital-intensive way. Sharpen product strategies for a more digitally connected world. But many companies, particularly in tech, take the one-world, one-product approach. This kind of strategy increasingly applies beyond the multiplex.

Data 8

Data Technical Review Marketing Competition 8

Harvard Business Review

DECEMBER 10, 2015

And as Clayton Christensen described in The Innovator’s Dilemma , it can be very difficult for management teams and their organizations to acknowledge that the paradigm around them has changed, and instead of responding in an adaptive manner, too many organizations redouble their investments in legacy business models or technologies.

Exercises 14

Exercises Trends Course Strategy 14

Harvard Business Review

APRIL 4, 2016

While the middle class has been eroded by currency depreciation and recession, the Russian consumer remains technologically savvy, interested in quality Western brands, and able to spend. This will guide how they align sales, marketing, and product strategies.

Marketing 12

Marketing Strategy Strategy Industry 12

Leapfrogging

APRIL 3, 2025

Streamline product lifecycle management. For example, Apples iPhone might be categorized as a Star due to high market share and consistent demand, while legacy products like the iPod could be seen as Dogs, requiring minimal marketing support or scheduled for phase-out. What trends are influencing consumer demand?

Marketing 130

Marketing Underperforming Technical Team Technical Review Analysis 130