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Are you looking for ways to take your innovation strategy to the next level in 2020? Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Brainstorming is where innovation and productdevelopment strategy begin, but sometimes you need a little push to get started.
In every market. Product life cycles are collapsing - I was recently in a conference where a camera manufacturer estimated the average shelf life for a new camera was between 3 and 6 months, or less than half the productdevelopment cycle time! What should we take away from this diatribe?
In mid-May, yet2 sponsored the NPD and Innovation in the Chemical Industry conference , organized by the European Networking Group. A conference highlight was a presentation by yet2 client, Janssen PMP. A conservative market. Like Evonik, they too engage the end user during productdevelopment.
As innovators, we all want to do three key things: Create something new, fantastic and disruptive; Bring it to the market fast enough to capture its value and grow our business; Do it again (and again, and again.).
Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.
In the end, we never met with Netscape; this was about a week before they went public on the stock market, and they ended up not having enough time for us. Someone greeted us as we entered the lobby and led the six of us dressed conservatively in suits and ties into a tiny conference room on the right side of the foyer.
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