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Technology Life Cycle Template

Leapfrogging

Stay informed through industry reports, conferences, and expert analysis. By understanding the stages of Incubation, Scaling, Maturity, and Discontinuity, organizations can time investments, optimize product strategies, and prepare for inevitable transitions.

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Why Less is More: Product Strategy

Innovation Excellence

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.

Insiders

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Subscribe to the free Brainzooming email updates.

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Unleash Your Visual Superpower!

Boxes and Arrows

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Whether the customer is an individual consumer or an internal partner, your success depends on communicating what a product is and why someone should care. If you can’t sell a feature, maybe you shouldn’t build it.

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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

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Mastering the Art of Virtual Team Communication: Strategies for Success

Leapfrogging

For further guidance on managing your virtual team, delve into virtual team management and virtual team project management to ensure your team’s communication remains clear and effective, ultimately driving virtual team productivity.

Strategy 100
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Mastering the Art of Virtual Team Communication: Strategies for Success

Leapfrogging

For further guidance on managing your virtual team, delve into virtual team management and virtual team project management to ensure your team’s communication remains clear and effective, ultimately driving virtual team productivity.

Strategy 100