BrainZooming

FEBRUARY 12, 2018

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She can’t change either of the first two strategic expectations.

Marketing 93

Marketing Strategy Strategy Conference 93

Leapfrogging

MARCH 15, 2024

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. For insights on building robust business strategies in this disruptive environment, explore our guide on building business strategies for a disruptive world.

Strategy 100

Strategy Strategy Change Underperforming Technical Team 100

Leapfrogging

MARCH 15, 2024

For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change. To avoid the pitfalls of a static strategy and ensure your business is future-proof, it’s essential to foster a culture of agility and strategic foresight.

Disruption 100

Disruption Strategy Strategy Underperforming Technical Team 100

Paul Hobcraft

MAY 9, 2022

“ Strategy is useless without innovation; innovation is directionless without strategy” Below is an extract from “Reinventing Innovation” by John J Kao. There must first be an intimate connection between strategic thinking and innovation. Strategic planning must co-exist with strategic foresight.

Innovation 130

Innovation Conference Strategic Thinking Strategy 130

BrainZooming

SEPTEMBER 20, 2017

The Hubspot Inbound conference is coming up at the end of September. Based on last year’s attendance at the Hubspot Inbound conference, I’m guessing there may be 20,000 or more people this year. That’s why I call Inbound, and other conferences drawing tens of thousands of people, small-town business conferences.

Conference 0

Conference Tips Learning Marketing 0

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? It’s one way of passing along our conference production experience and lessons to all of you. 14 Event Marketing Strategy Questions You NEED to Ask Early. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

BrainZooming

SEPTEMBER 29, 2017

Inspired by an article in The Wall Street Journal by professor Scott Galloway, they lay out five strategic imperatives Amazon uses to disrupt markets and grow. We participated in conferences and client discussions recently where Amazon and its aspirations were an overwhelming focus. The Amazon Strategy DNA.

Strategy 73

Strategy Strategy Conference Marketing 73

BrainZooming

MAY 29, 2020

The New Important – Strategy in a Pandemic-Shaped World. Zane wanted to develop and share content that addressed what business executives need to be thinking about in strategy, innovation, branding, and creative leadership. Rethinking your brand and growth strategy to address lower demand expectations.

Strategy 59

Strategy Strategy eBook Strategic Thinking 59

BrainZooming

JANUARY 23, 2019

Last fall, Emma and I saw Beth Comstock, the former vice chair of General Electric and head of its GE Business Innovations unit, keynote at the Inbound conference. While the conference featured stronger keynotes, these innovation strategy-focused quotes and action items from Beth Comstock resonated with me.

Strategy 58

Strategy Strategy Underperforming Technical Team Innovation 58

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Not sure what the right marketing language is?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Entrepreneurship 40

BrainZooming

JANUARY 24, 2019

I’ll be honest: my expectations were high for this innovation-focused conference , and I was doing my best to manage them. Far and away the finest conference I’ve ever attended, it was epic for several reasons. It all felt incredibly thoughtful, which is a surprising way to describe a conference. What’s Next?

Conference 74

Conference Strategic Thinking Creativity Resources 74

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Mike Brown.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

FEBRUARY 28, 2018

That sentiment all revolves around our content marketing strategy. The client we’re onsite with today working on an innovation strategy comes with an intriguing history. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy.

eBook 70

eBook Strategic Thinking Exercises Strategy 70

BrainZooming

JULY 23, 2018

Today, Monday, July 23, we’re launching the new Brainzooming book, Idea Magnets: 7 Strategies for Cultivating & Attracting Creative Business Leaders. This companion e-book shares creative leadership strategies that build on the principles of Idea Magnets and offers fun approaches for recharging your own creative energy.

Leadership 53

Leadership Creativity Strategy Strategy 53

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Engagement 40

Engagement eBook Strategy Strategy 40

BrainZooming

OCTOBER 4, 2016

I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. ndspark, the sessions brought together thirty team members from The Gap in three-day “mini-TED conferences” to capitalize on creative diversity.

Groups 91

Groups Creativity Conference eBook 91

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56

BrainZooming

NOVEMBER 4, 2016

For as much as we share about the Brainzooming approach to strategy, creativity, and innovation, I still frequently get the question, “What is it The Brainzooming group does?”. “I’m an executive that needs a new strategy. Need Fresh Insights to Drive Your Strategy? Stimulate fresh thinking. Can you help?”

Strategy 40

Strategy Strategy Underperforming Technical Team eBook 40

BrainZooming

FEBRUARY 5, 2016

As you think about your career strategy , how do you see yourself? I had not really considered this career strategy question until the end-of-season speculation about which NFL coaches would be fired immediately after the regular football season’s final weekend. – Mike Brown.

Strategy 40

Strategy Strategy Conference eBook 40

BrainZooming

OCTOBER 26, 2015

Despite Seth Godin’s career strategy warning to not wait around for people to select you , there are plenty of situations where someone else has had to select you as THE RIGHT PERSON. People paid money to see you lead a workshop at a conference. People paid money to see you lead a workshop at a conference.

Strategy 40

Strategy Strategy eBook Conference 40

BrainZooming

FEBRUARY 24, 2016

Fun Strategic Planning Activities – Do you like doing an ice breaker exercise? A Strategy for Bringing Customers Into Every Meeting. Musical Chairs – A Seating Strategy. 7 Tips to Improve Conference Call Presentations. 1 Simple Strategy for Improving Time Management. 1 Simple Strategy for Improving Time Management.

Meeting 40

Meeting Strategic Thinking Project Conference 40

Leapfrogging

FEBRUARY 12, 2024

Keynote speakers often carry the responsibility of tying together various themes and messages of the event, making them a centerpiece of the conference or meeting. 5 Global Business Conference “Fostering a Culture of Innovation” 300+ 4.7/5

Technical Review 100

Technical Review Innovation Engagement Conference 100

BrainZooming

OCTOBER 20, 2015

At the Chicago Traffic Club conference last week , I presented on social media strategy and content marketing. In an hour-long presentation, we spent considerable time discussing why it is a smart social media strategy for business-to-business salespeople to take an active role on social media platforms. – Mike Brown.

Strategy 40

Strategy Strategy eBook Marketing 40

BrainZooming

OCTOBER 15, 2015

The blog started on the Blogger platform in November 2007 after seeing Jessica Myers (who was at Garmin Industries at the time) speak at a conference about being able to start a blog for free in just ten minutes. Today, based on the post counter in WordPress, is our two thousandth blog. MM, 2K, 2000. Yes, you can do too much of a good thing.

Strategic Thinking 40

Strategic Thinking Exercises eBook Guidelines 40

BrainZooming

JULY 25, 2017

The conference theme is building resilience and joy in uncertain times. That took me to the idea of abundance thinking, one of the fundamental strategies of idea magnets. What’s Your Implementation Strategy for Uncertain Times? Are you ready to pursue an implementation strategy that works in uncharted waters?

Creative Thinking 43

Creative Thinking eBook Leadership Creativity 43

BrainZooming

AUGUST 29, 2016

We spent time together seeing “Mess Wright’s Dallas” and attending the Social Media Strategies Summit. She dropped a strategy and business model on me that both makes so much sense AND runs wildly against the balance I’ve tried to create between The Brainzooming Group brand and how visible I am in the mix.

Collaboration 68

Collaboration Meeting eBook Strategy 68

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Rapidly deploy effective strategic thinking exercises to spur innovation.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

JANUARY 24, 2017

I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference. Increase focus for your team with productive strategy questions everyone can use.

Conference 40

Conference Collaboration Product Strategy Strategy 40

BrainZooming

NOVEMBER 28, 2017

And then it’s back to the salt mines for me, but now the work I’m doing when I’m not at my day job includes several long-term projects, and we’re presenting workshops and keynotes at conferences in San Francisco and on an island off the coast of Georgia. Now it’s the fall of 2017. Because this kind of work isn’t work: it’s a calling.

Creativity 75

Creativity eBook Strategy Strategy 75

BrainZooming

FEBRUARY 29, 2016

That proved to be true; since that time, we have collaborated on two American Marketing Association national market research conferences several years ago and a creative workshop a few months ago. I predicted at the time that it would not be the last time we worked together. Last Friday was my day for losses this Leap Year.

Leadership 40

Leadership Strategic Thinking eBook Conference 40

BrainZooming

NOVEMBER 4, 2015

I recorded a video for the Specialty Equipment Market Association (SEMA) that ties into my presentation at their conference on creative thinking skills and “Taking the NO Out of InNOvation.”. Innovation Strategy to Grow Your Business? Rapidly deploy effective strategic thinking exercises to spur innovation.

Creative Thinking 40

Creative Thinking Creativity eBook Strategic Thinking 40

BrainZooming

APRIL 25, 2016

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction.

Examples 40

Examples Strategy Strategy Conference 40

BrainZooming

AUGUST 31, 2015

The whole week’s professional growth plan could be dedicated to: Participating in days full of multiple webinars as a way to create a personal virtual conference program. How might I spend a dedicated week getting smarter? Interviewing smart business people around the world for future blog posts.

eBook 40

eBook Video Conference Strategy 40

BrainZooming

OCTOBER 21, 2015

You can tell how good a conference is by how many blog posts it inspires on the way home. Just as you accumulate stuff around the office you think you’ll use but never do, you also accumulate prospects that talk about wanting to work with you but never do. Taking more speaking risks always seems to lead to rewarding experiences.

Learning 40

Learning eBook Conference Creativity 40

Adam Hartung

FEBRUARY 24, 2016

There was no strategic thinking happening at WalMart, as executives believed there would never be a need to change the strategy. And according to The Conference Board companies that hit a Growth Stall only maintain a mere 2% growth rate 7% of the time – the likelihood of having a lower growth rate is 93%.

Trends 36

Trends Competition Company Marketing 36

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. 3 Creative Thinking Skills Ideas from Gas Can 2016.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63