Destination Innovation

MARCH 8, 2017

Discussions focus on routine operational issues and of course these things have to be addressed. These often involve doing a bit more of the same – increase marketing spend, hire more sales people and so on. How can we get 100% brand awareness in our target market? You should brainstorm strategic and innovative options.

Meeting 152

Meeting Brainstorming Management Marketing 152

Destination Innovation

APRIL 26, 2017

For example, imagine you are a marketing director and one of your team, Fred, has been under-performing for some time. Put Fred on a training course to improve his performance. B3) We discuss Fred’s issues in depth with Fred and ask him to identify courses which might help. – and your heart; what do you feel is best?

Course 198

Course Analysis Training Creativity 198

Paul Hobcraft

JANUARY 1, 2022

Leaders are constantly worrying over what is valued in the market, what products and services are essential to defend, those they need to promote and improve. This understanding does not come out of “thin air” It comes out of having an organization that is market aware and innovative in responding.

Design 319

Design Leadership Innovation Engagement 319

Idea to Value

DECEMBER 22, 2021

No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. What are you hoping to achieve next year?

Video 265

Video Innovation Creativity Course 265

Destination Innovation

AUGUST 29, 2022

One of his course assignments in 1997 was to come up with a new design for luggage. Fellow dragon Deborah Meadon, chief of a holiday business, firmly stated that there was no market for the ride-on suitcase. Rob Law and Trunki. Rob Law studied Product Design at Northumbria University. I tell you, you don’t.

Design 324

Design Company Course Study 324

Digital Tonto

NOVEMBER 20, 2022

These are, of course, gross generalizations, but the basic narrative holds true. We can no longer simply worship market and technological forces and leave our fates up to them as if they were gods. The generations that came after worshiped disruption and renewal.

Change 240

Change Disruption Course Technology 240

Digital Tonto

JANUARY 8, 2023

Two decades of lax antitrust enforcement have undermined competitive markets in the US. We can change course and invest in resilience. The results, by just about any metric imaginable, have been tragic. Despite all the hype about innovation, productivity growth remains depressed. Income inequality is at its highest level in 50 years.

Disruption 226

Disruption Internet of things Course Competition 226

IdeaScale

NOVEMBER 27, 2019

The point, of course, is that it’s not the driven single-minded people who make the big discoveries, but the people who notice the little things that don’t fit and follow up on them. This is just good practice in general, of course. Ironically, the truly curious will find it’s not an Asimov quote at all.

Innovation 221

Innovation Course Tips Strategy 221

Tim Kastelle

APRIL 12, 2018

They have responded to these changes in their competitive environment and have started to position themselves as the most innovative firm in their market. I’ve been teaching innovation courses to groups of their both their senior and future leaders for a couple of years now to try to help them build this innovation capability.

Strategy 249

Strategy Strategy Innovation Course 249

Paul Hobcraft

AUGUST 10, 2020

Innovation stands in service to strategic goals such as growing market share, differentiation, and disrupting adjacent markets, serving the consistent changing and demanding customer needs, or by honing the delivery process by spotting these and then exploiting them rapidly and effectively.

Learning 246

Learning Innovation Leadership Strategy 246

IdeaScale

AUGUST 29, 2018

Of course questions arise: What things? When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). How new and new for whom?

Innovation 180

Innovation Case Study Roadmap Entrepreneurship 180

Business and Tech

JUNE 21, 2023

Having a few essential KPIs, like the number of conversations it takes to get a “yes” from a client, or the time it takes for a supplier to confirm your PO, gives you an early warning about any changes coming your way with enough time to adjust course. Your business financing: Do you have any variable rate financing agreements?

Comparison 219

Comparison Project Marketing Analysis 219

Jeffrey Phillips

SEPTEMBER 27, 2021

But all of this innovation activity seems somewhat quaint, like planning to take your Model T out on the highway, or bringing a pocket knife to a gun fight, in light of what's happening in the market. Product innovation is of course necessary for survival.

Agile 201

Agile Innovation Course Data 201

IdeaScale

MARCH 28, 2018

Marketing, for example, looks at both the cost to acquire each lead as well as the value of each lead coming in. The value of each lead, of course, is the total amount of revenue generated by new deals divided by the total number of leads it took to generate that revenue.

Course 164

Course Innovation Programs Marketing Examples 164

Jeffrey Phillips

AUGUST 28, 2019

Suddenly everyone has realized that sometimes the economy or markets are volatile or uncertain. If I were older and cranky I'd blame this on the millennials, not because they are millennials but because they've never lived with a stock market that goes down. Of course much of this diatribe is tongue firmly planted in cheek.

Course 155

Course Marketing Exercises Change 155

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. About 70% of people said, “Of course we should include values in our model. Price elasticity of demand and you find out where they cross and that’s your market clearing price.

Design Thinking 299

Design Thinking Design Innovation Software 299

Innovation Excellence

FEBRUARY 7, 2024

An Introduction to the FutureHacking™ methodology by Braden Kelley The starting point for becoming your own futurist is of course to first understand what futurology (or a futurist) is. Then we must also understand what strategic and market foresight are as well. What is Futurology (or a Futurist)?

Course 122

Course Study Marketing Tools 122

Idea to Value

APRIL 22, 2022

So instead of trying to do all of your innovation activities within your departments and only launch the final product to the market when it is ready, examples of Open Innovation may include: Setting challenges where external parties or individuals can suggest solutions. Of course, there are other supply chain models.

Open Innovation 271

Open Innovation Innovation Collaboration Company 271

Idea to Value

MARCH 29, 2021

Now normally we would expect that in an open market, innovation and competition between companies would work to continuously improve the quality of their products , resulting in a better selection for consumers. These companies called themselves the Phoebus cartel, named after Apollo, the Greek god of Light.

Company 282

Company Software Industry Video 282

Leanstack

MARCH 5, 2021

Getting to product/market fit (aka the inflection point in the hockey-stick curve when a product's traction starts rapidly growing) is one of the most significant milestones for a startup. The challenge, of course, is that product/market fit takes roughly 2 years on average to achieve and 80% of products never make it.

Roadmap 145

Roadmap LEAN Marketing Course 145

IdeaScale

MARCH 5, 2019

It’s been found that emerging markets that have access to the innovation driven by developed markets drove up productivity by 0.7 And of course there are cultural differences; if you make food products, for example, you have to consider what local custom and practice hold as edible. Food products are a good example here.

Strategy 159

Strategy Strategy Innovation Culture 159

Jeffrey Phillips

MARCH 2, 2021

No, when I am talking about understanding the future, I'd like it to be a bit more practical - say a future two or three years from now, with just enough notice about the impending changes that my company can structure new solutions in order to meet shifting market demands. Can we make predictions without risk?

Artificial Inteligence 196

Artificial Inteligence Trends Data Marketing 196

Jeffrey Phillips

JUNE 12, 2019

When we make a case for a specific course of action - such as assigning sponsorship to ideas - we ought to demonstrate that the course of action has merit over a 'do nothing' or status quo activity. Sponsors keep attention on an idea, ensure funding flows to critical ideas even when other projects are getting sidelined or killed.

Resources 175

Resources Course Project Exercises 175

IdeaScale

JANUARY 23, 2018

Focusing on the future can be difficult, but it is worthwhile: companies that manage for the long term outperform their peers with increased revenue, earnings, and market capitalization.”. The goal is to collect ideas and surface insights to explore new opportunities.

Crowdsourcing 0

Crowdsourcing Tools Trends Engagement 0

Business and Tech

DECEMBER 16, 2021

Of course, I can’t speak for all women, but I can share that the perceived lack of credibility often contributed to my own self-doubt and lack of confidence. I educated myself on SaaS metrics and benchmarks, customer support models, sales techniques, marketing, and even pitching to investors. This will make or break you.

Technical Review 246

Technical Review Technology Management Underperforming Technical Team 246

Destination Innovation

SEPTEMBER 4, 2016

Marketing departments have long used trials to test offers. Of course if you do this randomly you will get two people in the same department getting different offers and this can result in complaints. They then launch their radical new approach with a fanfare of marketing expenditure. They are often disappointed.

Groups 191

Groups Examples Innovation Study 191

Destination Innovation

JUNE 8, 2023

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

Entrepreneurship 130

Entrepreneurship Leadership Course LEAN 130

Jeffrey Phillips

JANUARY 29, 2020

So her big nine focuses on leading American companies, darlings of the stock market and leading high tech Chinese firms, which command great market share and control in China but which aren't significantly active elsewhere yet. And of course we all know how Facebook has captured millions of users and their data.

Data 160

Data Competition Marketing Artificial Inteligence 160

Jeffrey Phillips

MAY 15, 2019

Of course it's possible to create a compelling product or service and have it well-received in the market without doing foresighting or scenario planning, it's just much more likely that you'll miss evolving needs or opportunities and the product you create will fall flat.

Trends 190

Trends Innovation Project Tips 190

Idea to Value

JULY 15, 2020

What’s more, the digital age has further highlighted the importance of getting timing right, because many markets have quickly transitioned from local to global, winner-takes-most markets. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. How can timing go wrong?

Innovation 249

Innovation Industry Technology Marketing 249

Paul Hobcraft

FEBRUARY 1, 2023

We seem confronted with rapid change, and it is primarily within the business world related to technology and market uncertainty that is driving this. Stay flexible, agile and adaptable, and have up-to-date contingency plans in place to adjust course if needed and, in a controlled manner, options to existing business strategy.

LEAN 196

LEAN Industry Learning Agile 196

Business and Tech

MARCH 21, 2022

Of course, there’s also a business case for the “ value on investment, ” which includes those intangibles that cannot be easily classified with a financial return — such as improved resilience, performance, equity, and sense of belonging among employees.

Study 246

Study Competition Exercises Engagement 246

Jeffrey Phillips

AUGUST 2, 2022

In 1942 Thomas Watson, the CEO of IBM, was quoted as saying that the world market would need a maximum of 5 computers. If an idea failed previously, is it possible that technologies have adapted, market needs have changed in such a way that the idea is now valid? For example, are "old" ideas always useless?

Innovation 198

Innovation Technology Marketing Industry 198

Tim Kastelle

MARCH 20, 2018

” Of course, we often avoid doing this in universities, mainly because…… we’re uncomfortable with ambiguity ourselves. We did them for actual clients that were trying to enter or expand their business in the North American market. It’s a lot easier to teach a framework, then assess recall.

Project 254

Project Management Survey Collaboration 254

Digital Tonto

FEBRUARY 4, 2024

It is, of course, crucial to get your facts straight, but if you don’t learn how to tell a story, those facts will be easily forgotten. Stories, as Hollywood mogul Peter Guber has put it, provides emotional transport for ideas. Do yourself and those around you a favor. Learn how to tell stories and tell them well.

Course 193

Course Study Learning Technology 193