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The Creative Cliff Illusion

Idea to Value

When do you have your best ideas: Right at the beginning of creative work, or later on when you are exhausted? Interesting new research sheds a light on how you might be wrong about your own creative process. Lucas and Loran F.

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Implementing Ideas: How to Convert Great Concepts into Effective Innovations

Qmarkets

While generating ideas can be an inspiring and creative process, executing them often uncovers a host of challenges that can derail even the most promising concepts. Understanding these obstacles is the first step toward overcoming them and building a more efficient implementation process.

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Persona Grata

Boxes and Arrows

As for adoption, many say they use personas, but few designers I’ve met actually use them as a part of their core creative process. The fundamental understanding of users is important, not the document itself. Deliverables and Documentation Special topic: Personas' What are personas used for? Build empathy.

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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

Knowing what ideation is and that it’s needed in the creativity process is one thing. Knowing how to make full use of the ideation process is another entirely. Do not come in empty-handed While the goal of the ideation process is to build a new idea from scratch, your team should not go into the meeting blank and uninspired.

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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

Knowing what ideation is and that it’s needed in the creativity process is one thing. Knowing how to make full use of the ideation process is another entirely. Do not come in empty-handed While the goal of the ideation process is to build a new idea from scratch, your team should not go into the meeting blank and uninspired.

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Trusting the Process

Boxes and Arrows

By contributing alongside us, clients can see firsthand what goes into the creative process and how the research inputs lead to the output. The SOW described the content deliverable as a Word document that outlined the content strategy. As we compiled the content strategy document, we knew it was unlikely to be useful.

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IDEA 2009 - Day 2

Boxes and Arrows

IDEA Conference theme music generously provided by Bumper Tunes Day 1 @idea09 | Day 2 @idea09 Innovation Parkour – Matthew Milan Insight is one of the most widely used and poorly understood concepts in the creative process. Innovation Parkour – IDEA 2009 View more documents from Normative. account: iTunes Del.icio.us