BrainZooming

JUNE 28, 2016

We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Exercises 65

Exercises Collaboration Strategy Strategic Thinking 65

BrainZooming

FEBRUARY 26, 2016

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company.

Collaboration 40

Collaboration Creative Thinking Exercises Strategic Thinking 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Entrepreneurship 40

BrainZooming

FEBRUARY 22, 2016

To the far left, they would describe an attractive, market-viable position, albeit one simpler, more direct, more streamlined, or one easier for the organization to target. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Collaboration 40