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When speaking with founders and CEOs, we often hear concerns like this: My project manager is losing confidence in the developmentteam. The PMs are seeing late deliveries and bugs that suggest the devs just aren’t capable enough. This can be true even if those failures had nothing to do with the current team.
The Strategic Technical Advisor looks at the business and determines what makes sense from a technology perspective in the short-term and longer-terms. The Tactical Technical Advisor stays on top of the developmentteam to ensure that they’re team is building the right thing in a high-quality, efficient manner.
Yet based on my own experiences, I believed we could use technology to make shopping more efficient. The original creation of Sephora.com was largely outsourced, and we didn’t have an internal digital developmentteam when I joined. Each group can imagine things are possible that the other might not have dreamed of.
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