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Governance Charter for Managing New Product Investments

Huub Rutten

The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. There are so many layers between the Board room and for example a software developer or an industrial designer. And still powerless?

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Governance Charter for Managing New Product Investments

Huub Rutten

The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. There are so many layers between the Board room and for example a software developer or an industrial designer. And still powerless?

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Governance Charter for Managing New Product Investments

Huub Rutten

The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. There are so many layers between the Board room and for example a software developer or an industrial designer. And still powerless?

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The issue arose as a result of changes to IBM’s business model for software. In the past, IBM mostly provided enterprise software to customers who installed it on their own computers.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. Competing in the Future. Sponsored by Accenture Strategy.

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