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Over the years we have exhausted the term “innovation.” How many times have you heard “innovate or die” or read articles about how to create a culture of innovation? But the question still stands: why is innovation important? For these companies, a culture of innovation is at the top of their innovation strategy.
In this article, we will explore how CBTW leveraged Qmarkets’ Q-ideate software to support their innovation efforts in new solution development. We’ll look into why CBTW selected Q-ideate and how the platform has become an essential part of their toolkit, serving a dual purpose for knowledge management and idea management.
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