Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. The region is expected to see a CAGR of around 8% through 2026.

Software 62

Software Software Engineering Marketing Internet of things 62

Tullio Siragusa

MARCH 26, 2025

But the secret to Blos growth isnt just business strategyits culture, community, and care. With a background in marketing and nonprofit fundraising, she joined Blo ten years ago with a vision to grow the business while preserving its soul. Franchisees are selected not just for operational competence, but for cultural fit.

Leadership 62

Leadership Culture Software Review Tools 62

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Tullio Siragusa

MARCH 19, 2025

Leading with Heart: How Empathy is Transforming Business Leadership Success in business is often measured by revenue, growth, and market dominance. And how can business leaders create cultures that not only drive performance but also cultivate a deep sense of trust, belonging, and shared purpose?

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Leadership Culture Design Trends 62

Tullio Siragusa

FEBRUARY 26, 2025

Tullio has spent decades integrating disruptive technologies with emotional intelligence, helping leaders navigate growth, innovation, and cultural transformation. Then, a market downturn disrupted everything. Too often, marketing is reduced to transactionsclicks, conversions, and numbers on a spreadsheet.

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CorporateIntel

JANUARY 17, 2023

I suppose in an employment market where talent has unlimited options, the benefit of working remotely might be a trading card that management can offer to attract team members. Even then, when I see software engineers in a room with marketing and finance professionals, I often see exponential progress in shorter windows of time.

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Tullio Siragusa

JANUARY 27, 2025

Can you create a culture where leaders are in service to their communities, not just their bottom lines? He noted that while technology allows us to stay connected, those connections are often market-driven and lack depth. Challenge: What does empathy look like in action for your team?

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Creativity Leadership Technology Tools 62

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

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Tullio Siragusa

MAY 13, 2024

Why Focusing on Industry Expertise Over Cultural Leadership in C-Suite Hiring is a Strategic Mistake As businesses continue to evolve, the qualities sought in C-suite leaders must evolve too. The Acquirable Nature of Industry Expertise vs. The Art of Cultural Leadership Industry expertise, while valuable, is often overrated.

Leadership 62

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Tullio Siragusa

JUNE 3, 2024

Empathy Over Fear: Why Support-and-Thrive Cultures Outperform andEndure Theres a stark difference between companies that operate under a perform or die philosophy and those that embrace a support and thrive culture. Burnout isnt a minor side effectits a culture killer. But heres the reality: humans arent machines.

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Culture Software Review Competition Collaboration 62

Tullio Siragusa

AUGUST 5, 2024

Those who understand thiswho can make art out of AIwill become the dominant market makers of the future. The Next Market Makers: Artists of AI andData The Renaissance produced the Medici, patrons who understood that banking wasnt just about moneyit was about enabling culture, influence, and innovation.

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Tullio Siragusa

OCTOBER 9, 2023

Beware the Lure of Sophisticated Systems In an effort to match larger competitors, some startups integrate complex software systems and infrastructure too early. However, over-engineering can make simple processes tedious. Testing a new marketing tactic may get delayed due to legacy system constraints.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

Tullio Siragusa

MARCH 3, 2025

Beyond the Bottom Line: Why Businesses Must Balance Profit with Social Responsibility Success in business is often measured by revenue, market share, and quarterly growth. But what if the true measure of a companys impact goes beyond financial gains? When businesses align their objectives with community impact, everyone benefits.

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Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Marketing Strategy Strategy Software Review 62

Tullio Siragusa

JUNE 5, 2023

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

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Tullio Siragusa

SEPTEMBER 11, 2023

This lack of accountability lets toxic executives off the hook, eroding the company’s culture and affecting its bottom line. An empathetic culture is attractive not just to potential employees but also to consumers and investors. Furthermore, the profitability linked to empathy goes beyond employee retention and engagement.

Leadership 117

Leadership Underperforming Technical Team Software Review Engagement 117

Tullio Siragusa

NOVEMBER 6, 2023

The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market. Aligning geographically and culturally diverse teams with a company’s core values is a complex endeavor. AI can simplify this challenge.

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Tullio Siragusa

OCTOBER 17, 2022

In modern times, most things are focused on first-world technology like getting information or data out of people to retarget them and market to them. People should assume positive intent as a culture. Some technologies are solving real problems in places where people have no access to the internet. Technology is a key facilitator.”.

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Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

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Data Technical Review Design Thinking Marketing 118

Tullio Siragusa

FEBRUARY 13, 2023

They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

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Qmarkets

DECEMBER 8, 2023

The firm has a strong internal culture, focused on values such as building remarkable careers and unrivaled relationships. The firm’s name is a portmanteau of “forward vision” and that, too, is a foundational element of its culture, which also includes a robust commitment to innovation.

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Idea Management Management Crowdsourcing Innovation 90

Tullio Siragusa

NOVEMBER 7, 2022

By listening to others, a CEO who is humble is also more to create a culture of continuous learning and improvement within the organization, which can be essential for adapting to changing market conditions and staying competitive. Blog Subscrition Here Email*.

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Culture Collaboration Learning Leadership 98

Tullio Siragusa

OCTOBER 16, 2023

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. The ‘Ideate’ phase not only brings forth potential solutions but also encourages a culture of open innovation.

Design Thinking 118

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Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

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Design Thinking Tips Design Training 118

Steve Blank

JULY 11, 2017

So, this was a meeting of last resort, as the engineering director was making one last appeal to the CFO to keep his team in town. While a significant part of the headcount of this tech company was in manufacturing, the director’s group was made up of experienced software engineers. They’re lucky they work here.

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Company Policies Software Engineering Software 66

Tullio Siragusa

JULY 25, 2022

Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. We also learned how they make sure to pursue marketing and advertising efforts to move the sellout to their retail partners. Thirdly, marketers also need tools for automating campaigns on Facebook and other platforms. .

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Creativity Data Technical Review Innovation 118

Tullio Siragusa

MARCH 12, 2025

The Power of Community: How Pet Supplies Plus Built a Business Around Connection Success in retail is often measured in sales, expansion, and market share. Culture is your foundationSuccess isnt just about products or pricing. A strong, people-first culture is what builds long-term growth. He chose the latter.

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Tullio Siragusa

JANUARY 23, 2023

This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. This could include areas such as sales and marketing, product development, or human resources.

Software Review 116

Software Review Underperforming Technical Team Company Design Thinking 116

Tullio Siragusa

APRIL 15, 2024

Enhanced Communication AI-powered tools can draft emails, create presentations, and even generate market analyses, allowing fractional executives to communicate more effectively with their teams and stakeholders. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

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Tullio Siragusa

NOVEMBER 28, 2022

First and foremost, they should focus on understanding their target market and identifying the specific needs and pain points of their customers. Another important consideration is developing a solid sales strategy that considers the unique challenges and opportunities presented by the startup’s industry and market.

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Planview

OCTOBER 16, 2023

Feedback has been integrated from a wide spectrum of positions, such as software engineers, product owners, value stream architects, DevOps engineers, release or environment managers, and even the strategic vantage point of the C-Suite. The perspective isn’t limited to just a few roles in an organization’s hierarchy.

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Report Technical Review Management Software Review 65

Tullio Siragusa

NOVEMBER 13, 2023

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. As we have seen, adapting to platform dynamics, practicing ethical marketing, and maintaining consistency are key.

Design Thinking 116

Design Thinking Design Ideation Engagement 116

Tullio Siragusa

DECEMBER 18, 2023

Implementation Strategies True to Design Thinking principles create a culture of inclusivity where every voice is valued, mirroring the Design Thinking ethos of valuing diverse viewpoints. Building a Learning Culture with Design Thinking Creating a culture of continuous learning is fundamental in today’s business environment.

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Design Thinking Design Management Agile 62

Tullio Siragusa

JULY 15, 2024

Businesses that see each interaction as an opportunity to express appreciationwhether through handwritten thank-you notes, surprise discounts, or simply acknowledging a customers loyaltycreate a culture where customers feel valued. This is where coaches and cultural transformation leaders come in.

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Tullio Siragusa

MARCH 25, 2024

However, transitioning to this model requires more than just technological innovation; it demands a shift in mindset, culture, and business practices, guided by visionary leadership. Economic and Financial Hurdles: Initial investments and the uncertainty of financial returns can deter efforts.

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Leadership Policies Innovation Collaboration 62

Tullio Siragusa

JUNE 19, 2023

Do they consider the nuances of the industry and market fluctuations? In such situations, reassessing the goals and aligning them with the realities of the market may be necessary. External factors, such as a soft market, can influence a project’s trajectory. Are the Goals Realistic? Are they realistic?

Leadership 62

Leadership Culture Marketing Design 62

Tullio Siragusa

MAY 20, 2024

Culture Creation Competitive, high-pressure environments designed to push boundaries. Success Metrics ROI, market dominance, technological advancement. They have the ability to align people and technology, foster cultures of trust, and create lasting impactnot just in profits, but in the lives they touch.

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