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Retail Omnichannel Success: All About the Data

Business and Tech

“The experience consumers expect is seamless and consistent,” says Steve Prebble, CEO of Appriss Retail , a retail software and data analysis company. “It’s But many retailers aren’t leveraging the data they collect. They’ve got siloed data, and the e-commerce and in-store teams aren’t always working together.”.

Data 246
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Five reasons why few companies are data driven

Jeffrey Phillips

For years now, we've heard of the importance of becoming a "data driven" organization. Being data-driven, we are told, means making decisions not based on gut instinct or what managers believe is true, but based on evidence, on hard data. So, why is it that so many companies cannot make decisions based on their data?

Data 187
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Ensure High-Quality Data Powers Your AI

Harvard Business Review

Good AI comes from good data, but data quality is an enormous organization-wide issue (and opportunity), yet most companies have neglected it.

Data 142
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Is Your Company’s Data Ready for Generative AI?

Harvard Business Review

While CDOs and data leaders are excited about generative AI, they have much work to do to get ready for it. Despite excitement, companies have yet to see clear value from generative AI and need to do significant work to prepare their data.

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Modern Data Architecture for Embedded Analytics

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Expert guidelines for a high-performance, analytics-ready modern data architecture.

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Getting Your Company’s Data Program Back on Track

Harvard Business Review

Many senior managers find themselves wondering: If data is such a game changer, why is it so hard to extract any value from it? For companies struggling to actually see results from their data program, it might be time to make a fresh start. 2) Many companies try to tackle issues that are too difficult straight out of the gate.

Data 144
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Data Collectives Are the Next Frontier of Labor Relations

Harvard Business Review

As AI becomes more integrated into business, high quality data for training AI becomes more valuable and a more important part of employees’ contribution. Companies need to navigate if and how employees will be compensated for their data, as well as questions such as who owns and controls that data.

Data 139
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Drive Better Decision-Making with Data Storytelling

Storytelling is more than just data visualization. Storytelling provides an organized approach for conveying data insights through visuals and narrative. Data-driven storytelling could be used to influence user actions, and ensure they understand what data matters the most.

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How to Build Data Experiences for End Users

Organizational data literacy is regularly addressed, but it’s uncommon for product managers to consider users’ data literacy levels when building products. Product managers need to research and recognize their end users' data literacy when building an application with analytic features.

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4 Approaches to Data Analytics

The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention. 📅 September 18, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm BST

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Using Data & Analytics for Improving Healthcare Innovation and Outcomes

In the rapidly evolving healthcare industry, delivering data insights to end users or customers can be a significant challenge for product managers, product owners, and application team developers. The complexity of healthcare data, the need for real-time analytics, and the demand for user-friendly interfaces can often seem overwhelming.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.