Definition Marketing Software Development 
Jeffrey Phillips
APRIL 13, 2016
It's almost inevitable that innovation will grow to become an amorphous blob of ideas, techniques, processes, "experts", software and a host of other things. This slight rant of mine was started when I saw a new software application talk about its ability to help its clients in agile lean innovation.
Leapfrogging
JUNE 29, 2019
Still, concepts like agile design and agile software development have taken over the popular zeitgeist recently, and businesses are looking for ways to develop the agile mindset at every possible opportunity. Today, everyone wants to be agile. There’s little surprise that the agile framework has taken off.
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Idea to Value
NOVEMBER 7, 2022
This is because innovation by its definition is not clear on what the final outcome should be. The most accepted definition of innovation is: Innovation is turning an idea into a solution which adds value to both the company and the customer. Time, people, money, testing machinery, marketing budget, you name it, anything is possible.
Jeffrey Phillips
APRIL 14, 2015
As regular readers of this blog will not doubt remember, there is a market window for every opportunity. Get to the market too quickly and your great idea or technology will be rejected because no one is ready for it, or the infrastructure doesn't exist. It's definitely time to pick up the pace and learn to operate at speed.
Brunner
OCTOBER 6, 2023
Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. After all, it drove me back to school to get my MBA in marketing. Was it the internet itself that fascinated me?
Jeffrey Phillips
MAY 31, 2022
When I was in software development, I always wanted to be working on the latest technology. We need to reframe the power and attractiveness of new product and service opportunity, definition, development and deployment. There's almost always 20% who aren't sure.
Huub Rutten
MAY 4, 2021
In my daily practices of developing innovation management methods and software I cannot avoid the term anymore: nearly every development methodology or project management methodology uses EPICS as a kind of starting point for a development project. Till a couple of years ago this was my only definition of the word Epic.
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