Legacy Innovation Group

APRIL 1, 2019

Design Thinking Grows Up — Welcome to Experience Thinking. Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures). We call it "Experience Thinking" , or XT. Powerful indeed!

Design Thinking 40

Design Thinking Design Analysis Tools 40

Legacy Innovation Group

APRIL 1, 2019

There is now a relatively good body of knowledge and toolset available for designing customer experiences. Most of these have evolved from Design Methods – the tools associated with Design Thinking (which, when applied to the design of service experiences, has given rise to the phrase Service Design Thinking).

Company 40

Company Design Design Thinking Tools 40

Legacy Innovation Group

APRIL 1, 2019

Professionally, they have been exposed to ideas like Lean Startup, Design Thinking, Experiential Learning, and Engagement Marketing. They are, in effect, the product of an entirely new world of thinking; one both more digital and connected and in some ways more human and pragmatic.

Innovation 40

Innovation Product Development Engagement LEAN 40

Legacy Innovation Group

APRIL 1, 2019

This ushered in the era we are now in⃜ an era of looking, listening, feeling, smelling, and tasting – and, most importantly, of thinking deeply about the outcomes people need and the underlying human motivations behind them (the essence of Design Thinking).

Innovation 40

Innovation Roadmap Marketing Competition 40

Legacy Innovation Group

APRIL 1, 2019

This human centrality only happens when we are intentional about good design. Bad design happens when we don't care enough to think through the design, when we don't want to be bothered with the hard work it takes to use design thinking and work through all the nooks and crannies of our designs from every possible perspective.

Innovation 40

Innovation Engagement Marketing Design 40

Legacy Innovation Group

APRIL 1, 2019

This is where the mix of Design Thinking , Outcome-Driven Innovation , and Customer Experience design truly shines! All three of these require knowing each customer segment inside and out ⃜ figuring out what their deepest and truest outcome needs and wants are — what we call an empathic understanding.

Leadership 40

Leadership Marketing Competition Strategy 40

Legacy Innovation Group

APRIL 1, 2019

Indeed, the pursuit of human–centric value delivery approaches like Design Thinking demand that we be able to test out many market and design hypotheses so as to prove or disprove them. Doing this necessarily demands a certain amount of time, space, and resources that don't easily lend themselves to "lean" analysis.

LEAN 40

LEAN Agile Analysis System 40