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It is widely used in agile innovation, designthinking, lean startup, and product development methodologies. By documenting each experiment and its outcomes, teams build a knowledgebase that can inform future initiatives and reduce repeated mistakes. This encourages a culture of evidence-based decision-making.
Innovation is almost always focused on information, is knowledge-based, complex and customized – which shortens the time to market and increases first mover advantages. Roca wrote a pretty good article about that a while ago: from the sandbox to the hive ( Model for Organization Design, Roca ). Simply beautiful.
Here at MJV, we apply many methodologies, tools and approaches to the realization of open innovation projects – DesignThinking, Lean Startup/UX, Design and Agile Sprints, Digital Marketing, Hackathons, etc.
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